One of the most important changes during the 20th century was the evolution of the decorative arts from the rank of crafts to that of art: glass, today, has duly earned its place in museums, markets and the public opinion. The extraordinary inventiveness between the end of the 1940s and throughout the 1950s, together with the enormous success enjoyed by Venini design, helped arouse international interest in Venetian glass. New techniques, impossible to imitate, risked consigning the firm's earlier production (from 1925 to the Second World War) undeservingly to the shadows while they placed Venini artworks among the highest artistic expressions of our times.