本教材构建了“任务驱动”的教学模式,每个单元以完成具体的任务为线索,把教学内容巧妙地隐含在每个任务中,教师在“任务驱动”下展开教学活动,引导学生由简到繁、由易到难、循序渐进地完成一系列“任务”,从而得到清晰的思路、方法和知识的脉络。在完成“任务”的过程中,培养学生分析问题和解决问题的能力;本教材参照国内外最新资料,每篇文章针对本单元的中心话题,从最新的视觉进行陈述,使学生的视野更加开阔;本教材力求最大限度地调动学生课堂参与的积极性,以让每个学生得到尽可能充分的训练为目标。“练”是“任务驱动’’教学的关键,是从不会到会的过程,也是“任务型”学习的最基本途径。
本书共分10章,内容包括国际贸易、国际经贸组织、企业文化、品牌与品牌名称、国际竞争、营销、促销、报价、电子商务和经济危机十大主题。每章由Text A、Text B和Text C 3篇文章组成,每篇文章以教学目标、导入、独立阅读和词汇预习作为课前任务,以课堂阅读、词组、词汇、句子和讨论作为课堂任务和课后任务。通过任务引导学生积极预习、练习和复习,在完成阅读任务的同时扩大商务英语的理论知识面,培养英语的阅读技巧,提高专业英语的阅读能力。
本书既可作为高职高专、商务英语专业及相关专业教材,也可作为有关从业人员的培训教材或阅读参考书。
Chapter 1 Survey of International Trade
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Chapter 2 International Economic and Trade Organizations
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Chapter 3 Corporate Culture
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Chapter 4 Brand and Brand Names
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Chapter 5 International Competition
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Chapter 6 Marketing
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Chapter 7 Promotion
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Chapter 8 Pricing
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Chapter 9 E-commerce
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Chapter 10 Economic crisis
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