《简明工商管理大百科全书》总结工商管理的宝贵的思想和实践,是经理、学生和大学教师必需的工具书。
《简明工商管理大百科全书》集中了在世界上深受欢迎的大型工具《工商管理大百科全书》的精华,这本单卷本的工商管理百科全书收集了从会计、全球化到管理理论的65篇文章。这本百科全书范围和内容相当广泛,由国际一流专家编写,真正实现了国际化,其中包括知名人士如Richard M.Hodgetts,Geert Hofstede,Fred Luthans.R.L.Marris,Naoto Sasaki 和Rosalie L.Tung等。
List of Contributors
Introduction
Accounting,Arthur Wyatt
Advertising strategy,international,Greg Harris
Auditing,Paul Saw
Banking,Shelagh Heffernan
Benchmarking,Nick Oliver
Business economics,John Kay
Business ethics,Jack Mahoney
Business history,Geoffrey Jones
Business strategies,east Asian,Rosalie Tung
Capital markets,regulation of,Harold Rose
Consumer behaviour,Chris Rice
Corporate governance,Jay Lorsch
Corporatism,Colin Crouch
Costing,A.R.Appleyard
Creative accounting,Peter Walton
Decision making,Richard Butler
Downsizing,Kim Cameron
Entrepreneurship,Donald F.Kuratko
Equal employment opportunities,Robin J.Kramar
……
The human resource deparment can demonstrate its contribution to the organization in many ways.As human resource departments seek to become partners with the rest of the organization in providing strategic direction,they are being pro-active in providing evidence of their contributions.