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书名 体验商务英语教师用书(附光盘3第2版)
分类 教育考试-外语学习-英语
作者 (英)马斯库尔
出版社 高等教育出版社
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简介
编辑推荐

《体验商务英语教师用书(附光盘3第2版)》由马斯库尔所著,本书延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。本系列教材由《综合教程》(1-5)、《教师用书》(1-5)、《同步练习》(1-5)和《视听说教程》(1-5)组成,各册均配有多媒体教学资源。

目录

Notes on units

Unit 1 Brands

At a glance

Business brief

Lesson notes

Unit 2 Travel

At a glance

Business brief

Lesson notes

Unit 3 Organisation

At a glance

Business brief

Lesson notes

Unit 4 Change

At a glance

Business brief

Lesson notes

Unit 5 Money

At a glance

Business brief

Lesson notes

Unit 6 Advertising

At a glance

Business brief

Lesson notes

Unit 7 Cultures

At a glance

Business brief

Lesson notes

Revision

Unit A

Unit 8 Employment

At a glance

Business brief

Lesson notes

Unit 9 Trade

At a glance

Business brief

Lesson notes

Unit 10 Quality

At a glance

Business brief

Lesson notes

Unit 11 Ethics

At a glance

Business brief

Lesson notes

Unit 12 Leadership

At a glance

Business brief

Lesson notes

Unit 13 Innovation

At a glance

Business brief

Lesson notes

Unit 14 Competition

At a glance

Business brief

Lesson notes

Revision

Unit B

Text bank

Teacher's notes

Unit 1 Brands

Business-to-business branding

Brands and passion

Unit 2 Travel

Hotel hotspots

The importance of eye-to-eye contact

Unit 3 Organisation

Morale in service organisations

Organisational learning

Unit 4 Change

Implementing change

A changing economy

Unit 5 Money

Company results: cars

Company results: pay TV

Unit 6 Advertising

Advertising to Latino consumers

Should advertising to children be banned?

Unit 7 Cultures

Cultures and outsourcing

US and European business cultures

Unit 8 Employment

Asking for a raise

Spending the company's money

Unit 9 Trade

Trade and textiles

Questioning globalisation

Unit 10 Quality

Principles of quality

Quality studies

Unit 11 Ethics

industrial espionage

Bribery and corruption

Unit 12 Leadership

Teaching leadership 1

Teaching leadership 2

Unit 13 Innovation

Encouraging innovation

Rewarding innovation

Unit 14 Competition

Price competition

Competitive forces

Text bank answer key

Resource bank

Teacher's notes

Unit 1 Brands

Taking part in meetings

Unit 2 Travel

Making arrangements on the telephone

Unit 30rganisation

Socialising: introductions and networking

Unit 4 Change

Taking part in meetings 2

Unit 5 Money

Dealing with figures

Unit 6 Advertising

Starting presentations

Unit 7 Cultures

Social English

Unit 8 Employment

Managing meetings

Unit 9 Trade

Negotiating

Unit 10 Quality

Telephone complaints

Unit 11 Ethics

Problem-solving

Unit 12 Leadership

Decision-making

Unit 13 Innovation

Presenting

Unit 14 Competition

Negotiating

Appendix

Translation reference

Business brief

Reading

Audio scripts

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