ABOUT THE AUTHORS

PREFACE

ACKNOWLEDGMENTS

PART ONE

 The Essentials of Communication

 1 Communication:The Starting Line

 2 Communicating in a Multicultural Society and Wodd

 3 Communication and the Self-Concept: Who Are You?

 4 Communication and Perception: I Am More Than a Camera

 5 Language and Meaning: Helping Minds Meet

 6 Nonverbal Communication: Silent Language Speaks

 7 Listening, Feedback, and Critical Thinking

PART TWO

 Interpersonal Communication

 8 Understanding Relationships

 9 Person to Person: Relationships in Context

PART THREE

 Communicating in the Small Group

 10 Groups and Teams: Strategies for Decision Making and Problem Solving 244

 11 Leading Others and Resolving Conflict

PART FOUR

 Communicating to the Public

 12 The Speaker and the Audience: The Occasion and the Subject

 13 Developing Your Speech: Supporting Your Ideas

 14 Designing Your Speech: Organizing Your Ideas

 15 Delivering Your Speech: Presenting Your Ideas

 16 Informative Speaking

 17 Persuasive Speaking

 APPENDIX:

 Person to Person: Interviewing

 ONLINE UNIT

 Mass Communication and Media Literacy

 This section is found on the book's Online beaming Center

ANSWER KEY

GLOSSARY

NOTES

CREDITS

INDEX

特里·甘布尔、迈克尔·甘布尔编著的《有效传播》是传播学入门教材，书中系统地介绍了各种传播学原理、多渠道的个体沟通和群体传播方式。

《有效传播》为21世纪的传播学学生提供了参与性和互动性极强的学习方法，大量生动而真实的案例使得学生们能够切实掌握当今最先进的传播手段。

特里·甘布尔、迈克尔·甘布尔编著的《有效传播》这本教材自1984年问世以来，一直受到业内的肯定和读者的欢迎，不断再版。传播学在中国现今发展背景下有强劲的发展态势。本书为中国读者完整地呈现了这门发端于西方的学科的一个较为系统的面貌，是一本将理论、实践、学术启迪和操作指南完美结合的著作。其通俗性和可操作性不仅能满足对传播学感兴趣的读者的需求，也能使各界人士获得实践上的启迪。