《会展实务英语》(作者蔡龙文、黄冬梅)教材内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。
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书名 | 会展实务英语(附光盘全国高等院校基于工作过程的校企合作系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 蔡龙文//黄冬梅 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 《会展实务英语》(作者蔡龙文、黄冬梅)教材内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。 目录 Module 1 Services beflore an Exhibition Part l Promoting an Exhibition推广展会 Task 1 Introducing an Exhibition Task 2 Inviting to an Exhibition Task 3 Enquiring about an Exhibition Task 4 Choosing an Exhibition Part 2 Making Exhibiting Arrangements安排参展 Task 1 Booking a Stand Task 2 Arranging Shipping Task 3 Handling Insurance Task 4 Making Travel Arrangements Part 3 Moving in an Exhibition进驻展馆 Task 1 Building the Booth Task 2 Decorating the Booth Task 3 Training Booth Staff. Module 2 Services at an Exhibition Part 4 Receiving Clients接待客户 Task 1 Receiving Customers at a Booth Task 2 Socializing with Clients Task 3 Going Sightseeing with Clients Part 5 Presenting Products推介产品 Task 1 Presenting Products Task 2 Talking with Visiting Clients about New Products Task 3 Learning to Present Effectively。 Part 6 Negotiating Business洽谈业务 Task 1 Negotiating about Price Task 2 Negotiating about Payment Task 3 Negotiating about Shipment Task 4 Negotiating about Packing and Insurance Part 7 Signing a Contract签订合同 Task 1 Drawing up a Contract Task 2 Amending a Contract Task 3 Signing a Contract Module 3 Services after an Exhibition Part 8 Following up Business跟进业务 Task 1 Learning Exhibition Follow—up Strategy Task 2 Planning After-show Marketing Activities Task 3 Following up Sales Orders&Prospects Part 9 Analyzing Exhibition Results分析会展成效 Task 1 Measuring the Success of an Exhibition Task 2 Reporting Exhibition Results Task 3 Writing Reports on Exhibition Results Appendices Appendix 1 附录1 常用外贸专业术语缩略词 Appendix 2 附录2 国际展览专业术语 Appendix 3 附录3 部分展览专业网站 References参考文献 |
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