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| 书名 | 工商管理硕士英语视听说教程(附光盘哈尔滨工业大学十二五规划教材)/研究生英语教程系列丛书 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 常青//杨春艳 |
| 出版社 | 哈尔滨工业大学出版社 |
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| 简介 | 编辑推荐 为了满足MBA研究生英语教学的实际需要，哈工大外语学院几位多年从事MBA英语教学的教师联合编写了这本《工商管理硕士英语视听说教程》(常青、杨春艳主编)。 本教程以主题为中心，以任务为驱动，以互动为形式，以真实的工作和生活场合为情景，内容丰富，形式多样。全书共分10个单元，除了涉及食物安全、性别差异、科技媒体、社会医疗等现在比较流行的话题外，同时也涉及岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。 本书可以作为专为MBA学生开设的视听说课教材，也可以作为MBA英语学位课程的补充教材。 内容推荐 常青、杨春艳主编的这本《工商管理硕士英语视听说教程》是哈尔滨工业大学“十二五”规划教材，以《MBA英语教学大纲》为依据编写。主要包括10个单元，涉及食品安全、科技媒体、社会医疗等现在比较流行的话题，同时包含岗位培训、出差行程、广告营销、职场生涯、洽谈会议和公司周年庆典等工作和商业话题。 《工商管理硕士英语视听说教程》适用于工商管理硕士以及具有同等英语水平的学生使用。 目录 Unit 1 Training and Seminar Part I Watching and Listening Activity 1 : Studying Abroad Activity 2: Conference and Training Inquires Activity 3 : Decision Making Part II Communication and Discussion Task 1 : Overseas Study Task 2: Preparation for a Seminar Task 3: Training Methods Part III Situational Conversations Situation 1 : Workshop Situation 2: Giving a Presentation Part IV Presentation Skills Self-Introduction Part V Culture Notes Western Festivals Unit 2 Business and Traveling Part I Watching and Listening Activity 1 : Travel Arrangements Activity 2: China's High Speed Rail Activity 3 : Having a Reservation Part II Communication and Discussion Task 1 : Preparing for a Business Trip Task 2: Unforgettable Business Trips Task 3 : Cutting down Stress of Business Trips Part III Situational Conversations Situation 1: Farewell Dinner Situation 2: Business Trip Abroad Part IV Presentation Skills Nonverbal Part V Culture Notes A Safe Trip Abroad Unit 3 Advertising and Marketing Part I Watching and Listening Activity 1 : Ad of Canon Activity 2 : Value of Advertising Activity 3: Marketing Strategy Part II Communication and Discussion Task 1 : The Influence of Advertisement Task 2 : Advantages and Disadvantages of Ads Task 3 : Marketing Campaign Part III Situational Conversations Situation 1 : False Advertising Situation 2 : Achievement Reviews Part IV Presentation Skills Structure of Oral Presentation Part V Culture Notes Western Traditions and Taboos Unit 4 Males and Females Part I Watching and Listening Activity 1 : Changing Roles of Males and Females Activity 2: A Call to Men Activity 3 : Women's Ability to See More Colors Part II Communication and Discussion Task 1 : Men's Fantasy Task 2 : Attractiveness of Women to Men Task 3: Gender Differences Part III Situational Conversations Situation 1 : Talking about Husbands Situation 2: Creating Ideas Part IV Presentation Skills Questions & Response to Questions Part V Culture Notes The Western Astrology and Chinese Zodiac Unit 5 Social Media and Technology Part I Watching and Listening Activity 1 : The Future of Customer Experience Activity 2: Reading in the Internet Age Activity 3 : iPad Part II Communication and Discussion Task 1 : Media Formats Task 2: Paper Books and E-books Task 3: Media Literacy Part III Situational Conversations Situation 1 : E-products Situation 2 : Infomania Part IV Presentation Skills Numbers Part V Culture Notes American and British Newspapers Unit 6 People and Career Part I Watching and Listening Activity 1 : Leading to Success Activity 2: How to Perform Effectively in a Job Interview Activity 3: Money Types Part II Communication and Discussion Task 1 : Discussion on Success Task 2 : Recruitment of Staff Task 3 : Employee Benefit Part III Situational Conversations Situation 1: Job Hopping Situation 2 : Promotion Part IV Presentation Skills Describing People Part V Culture Notes Chinese Festivals Unit 7 Food and Safety Part I Watching and Listening Activity 1: Taboo Food Activity 2: Nutrition or Poison Activity 3 : Seed of Suicide Part II Communication and Discussion Task 1: Extreme Food Task 2: You Are What You Eat Task 3: Vegetarian Food Part III Situational Conversations Situation 1 : Cooking Situation 2: Making Coffee Part IV Presentation Skills Chart Part V Culture Notes Traditional Chinese Culture (1) Unit 8 Conferences and Negotiations Part I Watching and Listening Activity 1 : Hosting a Meeting Activity 2: Business Negotiation Activity 3 : Business Conference Part II Communication and Discussion Task 1 : Hosting a conference Task 2: Interview and Evaluation Task 3: Business Conference Part III Situational Conversations Situation 1 : Giving Suggestions Situation 2 : Bonus Part IV Presentation Skills Interpreting (1) Part V Culture Notes Negotiation Unit 9 Health and Therapy Part I Watching and Listening Activity 1 : American Health Care System Activity 2: Traditional Chinese Medicine Activity 3 : Ho'oponopono Part II Communication and Discussion Task 1 : Health Care Systems in Different Countries Task 2: TCM and Other Therapies Task 3: How to Stay Healthy Part m Situational Conversations Situation 1 : Talking about TCM Situation 2 : Check-up Part IV Presentation Skills Giving Instructions Part V Culture Notes Traditional Chinese Culture (2) : Buddhism Unit 10 Anniversary and Celebrations Part I Watching and Listening Activity 1: Graduation ceremony Activity 2 : Theme Party Activity 3 : The Queen's Speech Part II Communication and Discussion Task 1 : Celebrations Task 2: Party Planning Task 3 : Gift Giving Part III Situational Conversations Situation 1 : Graduation Season Situation 2 : Congratulations Part IV Presentation Skills Interpreting (2) Part V Culture Notes Dinner Table Etiquette Scripts |
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