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书名 酒店英语(高等院校旅游管理专业系列教材)
分类 教育考试-外语学习-英语
作者 王琳
出版社 南开大学出版社
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简介
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王琳等编著的《酒店英语》根据目前大学生的实际英语水平和专业需要,从饭店业管理涉及的各个方面出发,以饭店组织管理、餐饮业、住宿业、市场营销管理、财务信息管理、人力资源开发策略、饭店危机管理和饭店发展前景八大模块为主题,共计十六个单元。每个单元包括“阅读”、“模拟写作”和“幽默小故事”三部分。第一部分为“阅读”,包括两篇文章,内容编排结合理论与实际案例。第一篇文章侧重饭店管理知识和前沿管理理论的介绍,适于深度阅读;第二篇文章为相同主题的扩充,适于快速阅读或补充阅读。每篇文章前面安排有热身练习,以激发学生的阅读兴趣和相关知识;后面安排阅读理解练习,以综合巩固学生的饭店管理知识,旨在从理论和实践两方面提供饭店管理专业知识的同时,提高学生的英语阅读和翻译能力。第二部分为“模拟写作”,旨在培养学生参照范例拟写和翻译与饭店业相关的英语应用文的能力;第三部分为“幽默小故事”,旨在营造轻松的学习氛围,培养学生的幽默感。

目录

Module 1 Hotel Management

Unit 1

Part Ⅰ Reading

 Text A What is Leadership?

 Text B A Literature Review of Job Competency Modeling

in the Hospitality Industry

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 2

Part Ⅰ Reading

 Text A Ethics of the Leadership

 Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A.

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 2 Room Operations

Unit 3

Part Ⅰ Reading

 Text A The Electrifying Job of the Front Office Manager

 Text B Registration

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 4

Part Ⅰ Reading

 Text A Main Hotel Reservation Methods

 Text B Case Study: the Power of Information

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 3 Housekeeping, Engineering and Security

Unit 5

Part Ⅰ Reading

 Text A Housekeeping, Engineering and Security Operations:

An Introduction (I)

 Text B Howard Johnson

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 6

Part Ⅰ Reading

 Text A Housekeeping, Engineering and Security Operations:

An Introduction (II)

 Text B Hotels as Terrorist Targets

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 4 Food and Beverage Division

Unit 7

Part Ⅰ Reading

 Text A Mission and Goals in Food and

Beverage Operation Management

 Text B As I See It: Hotel Director of Food and Beverage

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 8

Part Ⅰ Reading

 Text A Strategic Alliances between Hotels and Restaurants

 Text B Bristol and Good Eats Grill

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 5 Marketing Management

Unit 9

Part Ⅰ Reading

 Text A Building Market Leadership: Marketing as Process

 Text B Hotel Sales Organization and Operations

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 10

Part Ⅰ Reading

 Text A The Value Concept and Relationship Marketing

 Text B Alternatives for Creating Value

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 6 Human Resource Management

Unit 11

Part Ⅰ Reading

 Text A What is Turnover, and why should we be concerned?

 Text B Building a Family Legacy: The Marriott Story

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 12

Part Ⅰ Reading

 Text A Human Capital Intangibles

 Text B Hilton Hotels Corporate Profile

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 7 Financial Control and Management

Unit 13

Part Ⅰ Reading

 Text A Budgeting and Forecasting:

Current Practice in the Lodging Industry

 Text B As I See it: the Hotel Controller

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 14

Part Ⅰ Reading

 Text A Control of Cash and Credit

 Text B Ethics in Financial Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Module 8 Future of the Hotel Industry

Unit 15

Part Ⅰ Reading

 Text A The Emergence of Personalized Service Spectrums

 Text B The Strategic Role of Human Resource Development

in Organizational Crisis Management

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Unit 16

Part Ⅰ Reading

 Text A Analyzing Service Quality in the Hospitality Industry

 Text B Mapping a Path to 2020

Part Ⅱ Simulated Writing

Part Ⅲ A Humorous Story

Key to Exercises

References

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