《综合英语阅读教程(第一册)》为职业礼仪篇。全书共10个单元,包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题。每单元包括导读、正文及练习三个部分。导读提出该单元的学习目标;正文部分由三篇文章组成,展示商务交际中各国的礼仪文化及差异;练习部分包括对词汇、短语及文章细节信息和整体信息的理解,同时在每个单元的练习中加入一个典型的仪表仪态动作演示(如站姿、走姿、坐姿、蹲姿、微笑、握手、迎客、递交名片等),大大增强了教材的实用性、实操性和趣味性。
《综合英语阅读教程》是海南省“十二五”规划特色重点教材之一,共两册。本册为职业礼仪篇,以涉外商务接待流程为主线,将商务活动中的礼仪知识和交际技能渗透到英语教学中,使学生在学习和掌握实用英语语言的同时,掌握中西方礼仪知识,做到知礼、懂礼、守礼、用礼,达到现代商务交际与国际接轨的目的,是一部选材实用、可读性强、操作性高的高职英语教材。
《综合英语阅读教程(第一册)》共10个单元,包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题,涉及日常商务活动中可能接触到的礼仪规范,展示了礼仪的魅力。
《综合英语阅读教程(第一册)》由张春玲,黄桂凤担任主编。
Unit One The Importance of Etiquette
Text A The Importance of Etiquette
Text B Chinese Etiquette
Text C Etiquette in North America
Unit Two Business Dress Etiquette
Text A What Is Proper Business Dress?
Text B Dress Code in China
Text C Business Attire Etiquette in Great Britain
Unit Three Telephone Etiquette
Text A Business Phone Etiquette
Text B Telephone Manners (Ⅰ)
Text C Telephone Manners (Ⅱ)
Unit Four Reception Etiquette
Text A Meeting and Greeting Clients
Text B At a Business Reception
Text C Receiving Tourists
Unit Five Business Meeting Etiquette
Text A Business Meeting Etiquette
Text B Business Meeting Etiquette in China
Text C Business Meeting Etiquette in the United States
Unit Six Communication Etiquette
Text A Communicating Across Cultures
Text B Communication in Chinese Business Culture
Text C Getting along with Americans
Unit Seven Banquet Etiquette
Text A Banquet Etiquette in America
Text B Chinese Banquet Etiquette
Text C Banquette Toast and Toasting Etiquette
Unit Eight Traveling Etiquette
Text A Airline Business Travel Etiquette in Western Countries
Text B Chinese Business Travel Etiquette
Text C Etiquette for Business Travel
Unit Nine Social Customs and Business Etiquette
Text A Social Customs and Business Etiquette in China
Text B Social Customs and Business Etiquette in Saudi Arabia
Text C Global Social Customs and Business Etiquette
Unit Ten Etiquette in Seeing Off the Guests
Text A Farewell Speeches in Western Countries
Text B Saying Goodbye in China
Text C International Gift Giving Etiquette