王洗薇、任奎艳主编的《世纪商务英语阅读教程(基础篇Ⅰ第4版)》是新世纪高职高专教材编委会组编的《世纪商务英语》的主干教程。
本书分为10单元;每单元包括3个部分:阅读技巧点津、词汇构成和阅读集锦。本书条理清晰、通俗易懂、循序渐进地介绍了各种常用的阅读技巧。所选句子和段落与技巧阐述部分关系紧密,具有很好的实训性和针对性;提出的问题简单明确,易于操作,学生在训练过程中既会有一种轻松自如的感觉,又能在较短的时间内迅速掌握每单元的阅读技巧要点。
Unit 1 Business Language
Is Your English Too English?
Who Needs English?
English Training Introduction
Unit 2 Making Introductions
Introductions, Greetings, and Titles in Business
Making Introductions Correctly
Business Card
Unit 3 Telephone Manner
Tips for Getting People to Slow Down
Phone Etiquette Tips
The Yellow Pages
Unit 4 Business Entertainment
Entertainment and Gift Giving in Business
Canal Museum--An Ideal Place for Business
Receptions
Checklist
Unit 5 Business Invitations
Business Invitations
Customs on Invitations in Britain
Tips of Business Invitations
Unit 6 Business Dining
How Americans Eat and Drink
Table Manner Tips
Menu
Unit 7 Business Etiquette
Body Language Speaks Louder Than Words
Gracious Manner Makes You Charming
Q&A
Unit 8 Business Communication
Understanding Non-verbal Communication
Listening Skills
List
Unit 9 Business Culture
Intercultural Communication Tips
American Culture
Invitation Letter
Unit 10 Being a Smart Customer
Tips for Spending Your Money Wisely
How to be a Smart Customer
Online Catalogue