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书名 新编商务英语<第二版>听力教程(4教学参考书全国高等院校商务英语精品教材)
分类 教育考试-外语学习-英语
作者 沈爱珍
出版社 高等教育出版社
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沈爱珍主编的《新编商务英语<第2版>听力教程(4教学参考书全国高等院校商务英语精品教材)》虽然是为商务英语专业的学生而设计和编写的,但也可用作非商务英语专业学生的教材和英语爱好者的自学课本。本书共计4册,总教学课时为240学时,每册60学时。第一、二册以训练学生的基本听力技能为主,为提高其商务英语的听力水平奠定扎实的基础;第三、四册注重提高学生商务英语的实际应用能力。

目录

Unit 1

 Part I

A. Brokers

B. A Product Manager

 Part II

A. Relationships with Different Kinds of People

B. Relationships Between the Employees

 Part III

A. Accountant

B. How to Be a Successful Businessman

 Part IV The World of Humor

Unit 2

  Part I

A. Contract Law and Warranty

B. Trademark, Patent and Agency Law

  Part II

A. Oral Contracts

B. How to Write Effective Business Contracts

  Part III

A. Talking About the Contract

B. Hire a Personal Lawyer

  Part IV The World of Humor

Unit 3

  Part I

A. Partnership

B. Corporate Chains

  Part II

A. Join the NW Business Partnership

B. Creating a Winning Business Partnership

  Part III

A. Health Partnership

B. Joint Venture

Part IV The World of Humor

Unit4

 Part I

A. Corporations

B. The Modem Corporation

 Part II

A. Types of Business Organizations ( I )

B. Types of Business Organizations ( II )

 Part III

A. Tips to Make an Organization

B. Transnational Corporations

 Part IV The World of Humor

Unit 5

 Part I

A. Management

B. Business Administration

 Part II

A. Business Practice

B. Which One Is More Profitable?

 Part HI

A. The Need for a Strategic Plan

B. Workers' Role

 Part IV The World of Humor

Unit 6

 Part I

A. Information Technology ( I )

B. Information Technology ( II )

 Part II

A. Information Security

B. Different Types of IT Industry Jobs

 Part III

A. The E-marketing

B. Information Needs

 Part IV The World of Humor

Unit 7

 Part I

A. Marketing

B. Customer Service

 Part II

A. Marketing Approaches ( | )

B. Marketing Approaches ( II )

 Part III

A. Elements of the Marketplace

B. Cross-cultural Marketing

 Part IV The World of Humor

Unit 8

 Part I

A. Supply and Demand

B. Competition

 Part II

A. Business Competition ( I )

B. Business Competition ( lI )

 Part III

A. What Is an Internal Company Analysis?

B. Internal Business Analysis

 Part IV The World of Humor

Test One

  Part I

  Part II

  Part III

  Part IV

Unit 9

  Part I

A. Other Financial Institutions

B. What Is a Central Bank?

  Part II

A. Standard Chartered Bank

B. Banking Support for Small Business

  Part III

A. J.P. Morgan

B. Finalizing a Plan

  Part IV The World of Humor

Unit 10

  Part I

A. Seven Management Principles of an Industrialist Group

B. Roles of General Managers

  Part II

A. Business Management

B. Taking Responsibility During the Recession

  Part III

A. Green Cars

B. Environmental Protection

  Part IV The World of Humor

Unit 11

  Part I

A. Understanding Cultural Differences

B. Business Culture

  Part II

A. The Globalization Paradox

B. Japanese Communication Styles

 Part III

A. Customs, Etiquette and Protocol

B. Global Business and Local Cultures

 Part IV The World of Humor

Unit 12

 Part I

A. Dell Computer Turns Customer Satisfaction into Profits ( I ) ...

B. Dell Computer Turns Customer Satisfaction into Profits ( 1] ) ...

 Part II

A. Swatch -- A Successful Story

B. Personal Life Style and the Purchasing Process

 Part III

A. Ice Cream Profits Melt Away

B. Domestic DVD Makers Urged to Pay Fees

 Part IV The World of Humor

Unit 13

 Part I

A. Job Hunting

B. Successful Job Interview

 Part II

A. Writing Your Resume

B. Improving Your Communicating Skills

 Part III

A. Finding a Job Abroad

B. How Can Graduates Get Jobs

 Part IV The World of Humor

Unit 14

 Part I

A. Trade Policy

B. Balance of Trade

 Part II

A. Trade Protectionism in U.S. Takes on New Features

B. Chinese Minister Calls for Fight Against Trade Protectionism

 Part III

A. Japan Trade Talks Are Under Way

B. Art Paper May Cost More

 Part IV The World of Humor

Unit 15

 Part I

A. Brakes on Fakes ( I )

B. Brakes on Fakes ( II )

 Part II

A. Pawnshop Trade Boosted

B. Arabian Matchmakers: Flourishing Business

 Part III

A. World's Top Chefs Cook up Culinary Summit

B. Nuclear Plant Gone to Weeds 

 Part IV The World of Humor

Test Two

 Part I

 Part II

 Part III

 Part IV

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