《会展商务英语(附光盘)》(作者刘伟)以正在或即将从事国际会展行业的人士为对象,以实际工作环境为背景,突出英语口语训练,适合具有一定英语基础的学习者使用。该书可以作为高职高专院校会展等相关专业英语教材和实训指导书,也可作为相关行业英语爱好者的自学读本。
Unit 1 Introduction:General Understanding of Convention & Exhibition Business
Unit 2 Project 1 : Planning for Convention and Exhibition
Unit 3 Project 2 : Marketing Convention and Exhibition
Unit 4 Project 3 : Negotiation in Convention & Exhibition
Unit 5 Project 4 : Management of Convention & Exhibition
Unit 6 Project 5 : Finance of Convention & Exhibition
Unit 7 Project 6 : Reception and Etiquette in Convention & Exhibition
Unit 8 Project 7 : Cross-cultural Communication in Convention & Exhibition