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电子书 旅游经济学原理(英文版)/中国旅游学术推广文丛
分类 电子书下载
作者 张辉//厉新建
出版社 旅游教育出版社
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介绍
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"Tourism Economics" authorsZhang Hui,Li Xinjian hope that this project will introduce Chinese tourism scholars' research achievements to the tourism scholars in other countries.We also expect,to follow up with more frequent and larger scale academic exchange between the Chinese tourism scholars and the international experts. More academic exchanges and cooperation between China and other nations will promote further communication and strategic collaboration in the tourism industry.

目录

Chapter 1 Objects of Tourism Economics Research

Section 1 Formation of Tourism Economics

Section 2 Study Objects.of Tourism Economics

Section 3 Research Method and Scope

Chapter 2 Tourism and Tourism Economy

Section 1 Tourism Phenomena

Section 2 Basic Pattern of World Tourism Development

Section 3 Primary Nature of Tourism Economy

Section 4 General Types of Tourism Activities

Chapter 3 Tourism Destination and Tourism Supply

Section 1 Tourism Resource and Tourism Attraction

Section 2 The Formation of Tourism Destination

Section 3 Supply Capacity of Tourism Destination

Section 4 Location and Capacity of Tourism Destination

Section 5 Short-term Economic Fluctuations in Tourism Destinations

Chapter 4 Tourism Demand and Tourist Source Place

Section 1 Theoretical Study on Tourism Demand

Section 2 Time Element to Tourism Demand

Section 3 Principle of Tourism Demand

Section 4 Policy-making of Tourism Consumption

~ Section 5 Measurement Indexes of Tourism Demand

Section 6 Tourism Traveler Source

Chapter 5 Tourism Junctions

Section 1 Transportation and Tourism

Section 2 Tourist Organization

Section 3 Contractual Relationship in Tourism

Chapter 6 Tourism Industry

Section 1 The Formation of Tourism Industry

Section 2 Tourism Economic Development Model

Section 3 Tourism Industry Development Strategy

Section 4 The Structure of Tourism Industry

Chapter 7 Market Structure and Market Behavior of Tourism Industry

Section 1 Market Structure of Travel Agency Industry

Section 2 Market Structure of Hotel Industry

Section 3 Market Behavior of Tourism Enterprises

Chapter 8 Integrated Operation of Tourism Enterprises

Section l Reasons for Vertical Integration of Tourism Enterprises

Section 2 The Forms of Vertical Integration of Tourism Enterprises

Section 3 The Transverse Integration of Tourism Enterprises

Chapter 9 Transnational Operation of Tourism Enterprises

Section 1 Theoretical Analysis of Tourism Enterprises' Transnational Operation

Section 2 Transnational Operation and Internationalization of Tourism Activity

Section 3 Globalization of Tourism Economy

Chapter 10 Government and Market in the Tourism Industry's Growth

Section 1 Drawbacks of the Market

Section 2 Government Intervention and Market Failure

Section 3 Tourism Regulation

Section 4 Tourism Industry Management

Section 5 Tourism Industrial Policy

Chapter 11 The Effects and Benefits of Tourism Economy

Section 1 The Qualitative Analysis of the Tourism Economy's Effects

Section 2 Tourism Multipliers and Tourism Satellite Account

Section 3 China's Research on the Measurement of the Tourism Economy's Impact

Section 4 Concept and Measurement of the Benefits of Tourism Economy

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