The Fundamentals of Creative Design,2nd Edition(Author Gavin Ambrose)is volume provides a fresf introduction to the key elements of the discipline and looks at the following topics:format,layout,grids,typography,eolour,image,and print and finish.

The Fundamentals of Creative Design,2nd Edition(Author Gavin Ambrose)is an update to the popular first edition of the same name. in Which Gavin Ambrose and Paul Harris introouce students to the various aspects of graphic design. This volume provides a fresf introduction to the key elements of the discipline and looks at the following topics:format,layout,grids,typography,eolour,image,and print and finish. It has been re-structured to provide further clarity and accessibility to students of graphic design.This updated edition also includes revised content and new exercises ancl images,giving the volume an uodated and more contemporary feel.

The Fundamentals of Creative Design,2nd Edition is packed with varied and inspiring examples of work by talented designers and other creative people in the graphic design industry.

Introduction

Format

choosing a page size

IS0 and American

paper slzes

standard web sizes

film and moving image

file formats

exercise: format/proportion

Layout and grids

why use a grid?

the perimeter

juxtaposition

pace and hierarchy

the Golden Section and

Fibonacci numbers

baseline grid

exercise: active and passive/looking closer

Typography

type

anatomy of a typeface

describing type

classification systems

extended type families

typographic colour

type generation

vertical and horizontal

spacing

type personality

special characters and

ligatures

Frutiger's grid

type detailing

typographic themes

exercise: type classification/type in the environment

image

image meaning

image types

altering images

type as image

layers

exercise: juxtaposition

symbols and icons

L,uiuur

understanding colour

basic terminology

specials or spot colours

colour combinations

clouring images

olour as branding

exercise: emotional swings/olour combinations

Print finishing

paper types

paper engineering

lithography and CTP

four-colour tints

fore-edge printing

screen-printing

letterpress

hot metal type

varnishes

physical finishing

folding, throwouts and

gatefolds

binding

exercise: printed ephemera/woodblock composition