《BOOK ART》: This understanding off the importance of the book is remarkably ingrained in human psychology. It may be a simple carrier of information, but even today it is treated as an object of desire and great value. Unlike most consumer items, books seem to have a presence that goes beyond their commercial worth. People regard the life of a book in a way they choose not to regard the longevity of modern technologies, which are considered temporary and disposable even though in terms off monetary equivalence their value invariably exceeds that of printed matter. Book artists, many of whom choose to reuse published books as their medium, can find themselves on the receiving end of heated criticism from people who see the destruction, or reconstruction, of a book as some kind off sacrilege.