《高级商务英语写作(高级商务英语系列教材)》由王玉主编,本教材共有十个单元,每个单元都系统地介绍了各类商务写作的基本概念、文本结构、语言特点、写作要领、常用表达并提供了大量的范例;单元后都设计有知识性和应用性极强的练习题,可供商务英语专业及英语专业商务英语方向高年级学生使用,也适用于其他专业有一定英语基础的高年级学生,还可作为外经贸从业者进修的专用教材。
网站首页 软件下载 游戏下载 翻译软件 电子书下载 电影下载 电视剧下载 教程攻略
书名 | 高级商务英语写作(高级商务英语系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 王玉 |
出版社 | 外语教学与研究出版社 |
下载 | ![]() |
简介 | 编辑推荐 《高级商务英语写作(高级商务英语系列教材)》由王玉主编,本教材共有十个单元,每个单元都系统地介绍了各类商务写作的基本概念、文本结构、语言特点、写作要领、常用表达并提供了大量的范例;单元后都设计有知识性和应用性极强的练习题,可供商务英语专业及英语专业商务英语方向高年级学生使用,也适用于其他专业有一定英语基础的高年级学生,还可作为外经贸从业者进修的专用教材。 内容推荐 《高级商务英语写作(高级商务英语系列教材)》由王玉主编,本书涵盖了各项商务活动会涉及到的写作类型,重点介绍了备忘录、会议记录、通知、公告、商务报告、商务提案、商业广告、标书及合同协议的写作;专门介绍了英文简历及自荐信的写作。教材在介绍商务英语写作的诸多格式与规范的同时,注重挖掘每一类型商务写作的语言、语篇特点及商务环境,对写作的具体步骤及写作策略都给予相应的指导。 《高级商务英语写作(高级商务英语系列教材)》可供商务英语专业及英语专业商务英语方向高年级学生使用,也适用于其他专业有一定英语基础的高年级学生,还可作为外经贸从业者进修的专用教材。 目录 Unit 1 Overview Functions of business correspondence Criteria for effective business writing Words and tone in business writing The unique importance of e-mails and faxe Unit 2 Business Letters Introduction Elements of business letters Formats of business letters Strategies for writing a business letter Letters to customers and suppliers Letters on staff matters Personal business letters Unit 3 Memos and Minutes Introduction: Memos Formats of memos Features of memos Introduction: Minutes Preparing minutes for a meeting Features of minutes Format of minutes Requirements of minutes writing Unit 4 Business Reports Introduction Five-step plan for a business report Business report formats Four types of short reports Unit 5 Business Proposals Introduction Three types of formal business proposals Key elements of winning business proposals Strategies for writing a business proposal Business proposal format Checklist for business proposals Unit 6 Business Advertisements Introduction The basics of advertisements Types of advertisements Language features of advertisements Excellent advertising words and phrases for ad writing Ten steps to writing successful advertisements Samples of successful advertisements Unit 7 Tenderand Bidding Documents Introduction The general procedures of tendering Two types of tenders Forms and contents of invitation for bids Preparing bidding documents Forms and contents of bidding documents Language features of tender and bidding documents Terminology in tender and bidding documents Unit 8 Business Contracts and Agreements Introduction Procedures of drafting a business contract Forms and contents of business contracts Types of business contracts Language features of business contracts Terminology in business contracts Unit 9 Noticeand Announcement Writing a notice Writing an announcement Unit 10 Resumes and Cover Letters Introduction: Resumes The elements of a resume Resume language Strategies for writing a resume Three formats of resume How to choose the right format for you Introduction: Cover letters General outline for a cover letter Two types of cover letters Strategies for writing a cover letter Appendix Abbreviations Commonly Used in Business Documents References |
随便看 |
|
霍普软件下载网电子书栏目提供海量电子书在线免费阅读及下载。