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书名 高级商务英语写作(高级商务英语系列教材)
分类 教育考试-外语学习-英语
作者 王玉
出版社 外语教学与研究出版社
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《高级商务英语写作(高级商务英语系列教材)》由王玉主编,本教材共有十个单元,每个单元都系统地介绍了各类商务写作的基本概念、文本结构、语言特点、写作要领、常用表达并提供了大量的范例;单元后都设计有知识性和应用性极强的练习题,可供商务英语专业及英语专业商务英语方向高年级学生使用,也适用于其他专业有一定英语基础的高年级学生,还可作为外经贸从业者进修的专用教材。

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《高级商务英语写作(高级商务英语系列教材)》由王玉主编,本书涵盖了各项商务活动会涉及到的写作类型,重点介绍了备忘录、会议记录、通知、公告、商务报告、商务提案、商业广告、标书及合同协议的写作;专门介绍了英文简历及自荐信的写作。教材在介绍商务英语写作的诸多格式与规范的同时,注重挖掘每一类型商务写作的语言、语篇特点及商务环境,对写作的具体步骤及写作策略都给予相应的指导。

《高级商务英语写作(高级商务英语系列教材)》可供商务英语专业及英语专业商务英语方向高年级学生使用,也适用于其他专业有一定英语基础的高年级学生,还可作为外经贸从业者进修的专用教材。

目录

Unit 1 Overview

    Functions of business correspondence

    Criteria for effective business writing

    Words and tone in business writing

    The unique importance of e-mails and faxe

Unit 2 Business Letters

    Introduction

    Elements of business letters

    Formats of business letters

    Strategies for writing a business letter

    Letters to customers and suppliers

    Letters on staff matters

    Personal business letters

Unit 3 Memos and Minutes

    Introduction: Memos

    Formats of memos

    Features of memos

    Introduction: Minutes

    Preparing minutes for a meeting

    Features of minutes

    Format of minutes

    Requirements of minutes writing

Unit 4 Business Reports

    Introduction

    Five-step plan for a business report

    Business report formats

    Four types of short reports

Unit 5 Business Proposals

    Introduction

    Three types of formal business proposals

    Key elements of winning business proposals

    Strategies for writing a business proposal

    Business proposal format

     Checklist for business proposals

Unit 6 Business Advertisements

     Introduction

     The basics of advertisements

     Types of advertisements

     Language features of advertisements

     Excellent advertising words and phrases for ad writing

     Ten steps to writing successful advertisements

     Samples of successful advertisements

Unit 7 Tenderand Bidding Documents

     Introduction

     The general procedures of tendering

     Two types of tenders

     Forms and contents of invitation for bids

     Preparing bidding documents

     Forms and contents of bidding documents

     Language features of tender and bidding documents

     Terminology in tender and bidding documents

Unit 8 Business Contracts and Agreements

     Introduction

     Procedures of drafting a business contract

     Forms and contents of business contracts

     Types of business contracts

      Language features of business contracts

    Terminology in business contracts

Unit 9 Noticeand Announcement

    Writing a notice

    Writing an announcement

Unit 10 Resumes and Cover Letters

    Introduction: Resumes

    The elements of a resume

    Resume language

    Strategies for writing a resume

    Three formats of resume

    How to choose the right format for you

    Introduction: Cover letters

    General outline for a cover letter

    Two types of cover letters

    Strategies for writing a cover letter

Appendix Abbreviations Commonly Used in Business Documents

References

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