《创业应用英语》(第一册、第二册)是按“以学生为中心,以创业教育为主题”的模式编写的教材。每单元围绕一个主题展开听、说、读、写、译等活动,旨在培养学生的语言综合应用能力。因为语言技能的发展是相辅相成、不可分割的。《创业应用英语》每册共有10个单元,每单元由6部分组成:(1)准备活动(Around the Topic);(2)以单元主题为中心的听力(Topic—Centered Listening);(3)以单元主题为中心的阅读(Topic—Centered Reading);(4)语法(Grammar);(5)综合练习(Comprehensive Exercises);(6)应用文写作(Practical Writing)。本书为第二册,由王运华、刘海波编著。
Unit 1 Devise a Business Plan
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 2 Finance Your Business
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 3 Staff Recruitment and Retention
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 4 Business Management
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 5 Market Research
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 6 Quality Control
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 7 Promote Your Product
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 8 Customer Service
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 9 Deal with the Competition
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Unit 10 Build Your Brand
Part One Around the Topic
Part Two Topic-Centered Listening
Part Three Topic-Centered Reading
Part Four Grammar
Part Five Comprehensive Exercises
Part Six Practical Writing
Glossary
Phrases and Expressions
References
Appendices
Ⅰ .Translation for Text
Ⅱ. Examinational Syllabus of Pretco-A
Ⅲ. Key for Exercises
Ⅳ. Affixes & Roots Lists