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书名 现代商务英语阅读教程(下新曙光现代商务英语系列教材)
分类 教育考试-外语学习-英语
作者 李全福//李永宁
出版社 天津大学出版社
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《现代商务英语阅读教程》是由多年从事高等职业教育商务英语教学的一线骨干教师编写的商务英语阅读教材。它以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现教材的针对性和实用性,可满足当前高等职业教育商务英语阅读教学的实际需要。

李全福、李永宁主编的《现代商务英语阅读教程(下)》主要针对学生在熟练掌握实际业务之后,会成为公司业务骨干或部门管理者,需要了解国际商务和管理知识与技能而编写,以商务管理知识和综合应用为主。

内容推荐

《现代商务英语阅读教程》以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本套教材由上、下两册组成,李全福、李永宁主编的《现代商务英语阅读教程(下)》为下册,以商务管理知识和综合应用为主,由12个单元组成,内容涵盖运营战略、企业文化、人力资源管理、国际市场营销、电子商务、资本融资、外汇市场、国际物流、国际贸易、跨文化沟通、改革与创新、知识产权。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务管理工作需要而编写。《现代商务英语阅读教程(下)》适合高等职业教育以及成人高等教育的商务英语专业和国际商务专业的学生使用,也可作为经贸类专业学生和外贸、商务管理工作者的参考资料。

目录

Unit One Operations Strategy

 Part One Theory

Text A Operations Strategyan Overview

Text B Competitive Priorities

 Part Two Practice

 Part Three Supplement

Four Steps to Find New Customers

Unit Two Corporate Culture

 Part One Theory

Text A Culture:Your Environment for People at Work

Text B How Toyota Is Rejuvenating the Idea of Corporate Culture

 Part Two Practice

 Part Three Supplement

Create a Positive Corporate Culture

Unit Three Human Resource Management

 Part One Theory

Text A Human Resource Management

Text B Performance Appraisal

 Part Two Practice

 Part Three Supplement

"Peter" and "Deborah" Are Top CEO Names

Unit Four International Marketing

 Part One Theory

Text A Marketing

Text B Intemet Marketing

 Part Two Practice

 Part Three Supplement

Web Marketing Strategy

Unit Five Ecommerce

 Part One Theory

Text A Electronic Commerce

Text B Online Shopping

 Part Two Practice

 Part Three Supplement

Soiling Online Can Create New Income Streams

Unit Six Financing

 Part One Theory

Text A Corporate Finance

Text B Asian-Pacific Companies Take Equities Route to Refinance

 Part Two Practice

 Part Three Supplement

China's Banks in Drive to Boost Funds

Unit Seven Foreign Exchange Market

 Part One Theory

Text A Foreign Exchange Market

Text B World Bank and IMF at Odds over Hot Money Flows

 Part Two Practice

 Part Three Supplement

The Dispute of the Exchange Rate between USA and China

Unit Eight International Logistics

 Part One Theoryj

Text A Logistics

Text B Supply Chain Management

 Part Two Practice

 Part Three Supplement

DHL Signs EUR 17 mContract with Skanska

Unit Nine Intemarlonal Trade

 Part One Theory

Text A Intemational Trade

Text B Economics of Free Trade

 Part Two Practice

 Part Three Supplement

Trade Barriers

Unit Ten Crosscultural Communication

 Part One Theory

Text A Pbtential Hot Spots in Crosscultural Communication

Text B Crosscultural Solutions for International Business

 Part Two Practice

 Part Three Supplement

Communicating in a Diverse Workplace

Unit Eleven Improvement and Innovation

 Part One Theory

Text A Business Process Improvement

Tlext B Business Innovation

 Part Two Practice

 Part Three Supplement

Innovation Can Reduce Impact of Global Crisis

Unit Twelve Intellectual Property

 Part One Theory

Text A What Is Intellectual Property?

Text B Patent and/or Trademark That New Product

 Part Two Practice

 Part Three Supplement

US and UK Highlight Progress on Patents Cooperation

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