《现代商务英语阅读教程》是由多年从事高等职业教育商务英语教学的一线骨干教师编写的商务英语阅读教材。它以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现教材的针对性和实用性,可满足当前高等职业教育商务英语阅读教学的实际需要。
李全福、李永宁主编的《现代商务英语阅读教程(下)》主要针对学生在熟练掌握实际业务之后,会成为公司业务骨干或部门管理者,需要了解国际商务和管理知识与技能而编写,以商务管理知识和综合应用为主。
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书名 | 现代商务英语阅读教程(下新曙光现代商务英语系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 李全福//李永宁 |
出版社 | 天津大学出版社 |
下载 | ![]() |
简介 | 编辑推荐 《现代商务英语阅读教程》是由多年从事高等职业教育商务英语教学的一线骨干教师编写的商务英语阅读教材。它以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现教材的针对性和实用性,可满足当前高等职业教育商务英语阅读教学的实际需要。 李全福、李永宁主编的《现代商务英语阅读教程(下)》主要针对学生在熟练掌握实际业务之后,会成为公司业务骨干或部门管理者,需要了解国际商务和管理知识与技能而编写,以商务管理知识和综合应用为主。 内容推荐 《现代商务英语阅读教程》以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本套教材由上、下两册组成,李全福、李永宁主编的《现代商务英语阅读教程(下)》为下册,以商务管理知识和综合应用为主,由12个单元组成,内容涵盖运营战略、企业文化、人力资源管理、国际市场营销、电子商务、资本融资、外汇市场、国际物流、国际贸易、跨文化沟通、改革与创新、知识产权。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务管理工作需要而编写。《现代商务英语阅读教程(下)》适合高等职业教育以及成人高等教育的商务英语专业和国际商务专业的学生使用,也可作为经贸类专业学生和外贸、商务管理工作者的参考资料。 目录 Unit One Operations Strategy Part One Theory Text A Operations Strategyan Overview Text B Competitive Priorities Part Two Practice Part Three Supplement Four Steps to Find New Customers Unit Two Corporate Culture Part One Theory Text A Culture:Your Environment for People at Work Text B How Toyota Is Rejuvenating the Idea of Corporate Culture Part Two Practice Part Three Supplement Create a Positive Corporate Culture Unit Three Human Resource Management Part One Theory Text A Human Resource Management Text B Performance Appraisal Part Two Practice Part Three Supplement "Peter" and "Deborah" Are Top CEO Names Unit Four International Marketing Part One Theory Text A Marketing Text B Intemet Marketing Part Two Practice Part Three Supplement Web Marketing Strategy Unit Five Ecommerce Part One Theory Text A Electronic Commerce Text B Online Shopping Part Two Practice Part Three Supplement Soiling Online Can Create New Income Streams Unit Six Financing Part One Theory Text A Corporate Finance Text B Asian-Pacific Companies Take Equities Route to Refinance Part Two Practice Part Three Supplement China's Banks in Drive to Boost Funds Unit Seven Foreign Exchange Market Part One Theory Text A Foreign Exchange Market Text B World Bank and IMF at Odds over Hot Money Flows Part Two Practice Part Three Supplement The Dispute of the Exchange Rate between USA and China Unit Eight International Logistics Part One Theoryj Text A Logistics Text B Supply Chain Management Part Two Practice Part Three Supplement DHL Signs EUR 17 mContract with Skanska Unit Nine Intemarlonal Trade Part One Theory Text A Intemational Trade Text B Economics of Free Trade Part Two Practice Part Three Supplement Trade Barriers Unit Ten Crosscultural Communication Part One Theory Text A Pbtential Hot Spots in Crosscultural Communication Text B Crosscultural Solutions for International Business Part Two Practice Part Three Supplement Communicating in a Diverse Workplace Unit Eleven Improvement and Innovation Part One Theory Text A Business Process Improvement Tlext B Business Innovation Part Two Practice Part Three Supplement Innovation Can Reduce Impact of Global Crisis Unit Twelve Intellectual Property Part One Theory Text A What Is Intellectual Property? Text B Patent and/or Trademark That New Product Part Two Practice Part Three Supplement US and UK Highlight Progress on Patents Cooperation |
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