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| 书名 | 国际商务谈判(新视界商务英语系列教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 刘白玉//王美玲//张艳玲 |
| 出版社 | 中国人民大学出版社 |
| 下载 |  |
| 简介 | 编辑推荐 刘白玉、王美玲、张艳玲主编的《国际商务谈判》全书共分八章，分别从国际商务谈判基本理论、谈判人员的素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等方面进行了详述。本书除了系统性、完整性、语言规范性、内容前沿性外，还有两大亮点：一是采用案例式教学，将谈判理论、方法、技巧等融于经典案例中；二是育人，学生学完本书后不仅学习了如何做事，也学习了如何做人。 本教材既适用于商务英语专业、国际贸易专业、国际商务专业的专业教学，又适用于全校选修，同时也适用于在职MBA和企业培训。 内容推荐 刘白玉、王美玲、张艳玲主编的《国际商务谈判》共分八章，采用案例式编写方式，将谈判理论、方法和技巧融于经典案例中。《国际商务谈判》内容包括国际商务谈判基本理论、谈判人员素质、谈判环节、谈判策略和技巧、谈判类型、语言与非语言沟通技巧、谈判礼仪和跨文化谈判等，具有系统性、完整性、语言规范性和内容的前沿性。 目录 Chapter 1 Basic Theories for International Business Negotiation Section A ABB and Ford: Creating Value Through Cooperation in Negotiation Section B Win-Win Negotiation Background Information Words and Expressions Exercises Chapter 2 Staffing Negotiation Teams Section A China's Win in the Negotiation with VW Section B What Determines the Success in Negotiation--A Case Study of Multiparty Negotiation Background Information Words and Expressions Exercises Chapter 3 Phases of International Business Negotiation Section A A Typical Negotiation on Sale with Chinese Section B Political Problems in Global Negotiations Background Information Words and Expressions Exercises Chapter 4 Negotiation Strategies and Tactics Section A Wisdom in Mind Is Better than Money in the Hand Section B Negotiation Strategy or Just Tactics Background Information Words and Expressions Exercises Chapter 5 Types of International Business Negotiation Section A Long Live Price Negotiations Section B Enron's Indian Joint Venture Negotiation Debacle--A Case Study Background Information Words and Expressions Exercises Chapter 6 Verbal and Nonverbal Communication Skills Section A Actions Speak Louder than Words Section B Smart Car Seller Background Information Words and Expressions Exercises Chapter 7 International Business Negotiation Etiquette Section A The Secret Weapon to Change Disadvantages into Advantages.. Section B Negotiation Credibility Etiquette Background Information Words and Expressions Exercises Chapter 8 Cross-Cultural Business Negotiation Section A Forewarned Is Forearmed Section B Building Trust Before Heading to the Table with Japanese Background Information Words and Expressions Exercises Key to Exercises References |
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