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书名 商务英语函电(全国高职高专规划教材)/国际贸易系列
分类 教育考试-外语学习-英语
作者 周峰//魏莉霞
出版社 北京大学出版社
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简介
目录

Unit 1 Introduction of Business Letters

 Learning Aims

 Background Knowledge

 Writing Tips

 Exercises

 Supplementary Reading

Unit 2 Establishment of Business Relations

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 3 Enquiries and Replies

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 4 Offers, Counter-offers and Acceptance

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 5 Sales Promotion

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 6 Orders and Acknowledgements

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 7 Terms of Payment

 Learning Aims 

 Background Knowledge

 Writing Tips 

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 8 Packing

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 9 insurance

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 10 Shipment

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 11 Complaints and Claims

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

Unit 12 Agency

 Learning Aims

 Background Knowledge

 Writing Tips

 Sentence Patterns & Examples

 Specimen Letters

 Notes

 Exercises

 Supplementary Reading

 After-Class Study

 Chinese Version of Specimen Letters

 Key to Exercises

 Bibliography(参考文献)

编辑推荐

周峰和魏莉霞主编的《商务英语函电》是《国际商务函电》的修订版,所涉内容涵盖了国际商务活动中建立业务关系、询价及回复、报盘与还盘、促销、订货下单、付款、包装、保险、装运、投诉理赔、代理等业务环节,并以外贸业务员岗位典型工作任务为导向,通过业务背景知识介绍、核心句型学习、实例分析、模拟套写、考证实战、课后拓展等多种形式,使学习者科学有效地掌握处理各种外贸业务函电的技巧和方法。同时,该教材注重培养学习者对外贸英语函电的书面交际能力和实践操作能力,因而有助于满足其将来从事外贸岗位顺利完成各项实际业务的需要,同时也为在校生和外经贸从业人员参加外贸类职业证格考试提供帮助。

内容推荐
本书共分12章, 主要内容涵盖了国际商务活动中建立业务关系、询价及回复、报盘与还盘、促销、订货下单、付款、包装、保险、装运、投诉理赔、代理等业务环节, 并以外贸业务员岗位典型工作任务为导向, 通过业务背景知识介绍、核心句型学习、实例分析、模拟套写等多种形式, 使学习者科学有效地掌握处理各种外贸业务函电的技巧和方法。
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