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| 书名 | 国际贸易核心英语教程(普通高等教育十二五规划教材) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 郗婷婷 |
| 出版社 | 中国电力出版社 |
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| 简介 | 编辑推荐 《国际贸易核心英语教程(普通高等教育十二五规划教材)》编著者郗婷婷。 本书的编写正是从以上的时代背景和复合型人才培养的需求出发，旨在帮助高等院校国际经济与贸易专业的学生以及从事国际贸易的专业人士了解并掌握国际贸易方面的基本理论和核心技能，着力培养其在英文语境下阅读国际贸易相关文章、实践操作外贸流程的能力。在编写过程中，力求做到文章选自最新的外文原版材料，语言流畅地道；同时做到选材面广，既有一定理论深度的文章作为正文，又有时代感强、深入浅出的文章作为补充阅读；题材到形式尽量满足适用性与应用性的要求，既有国际贸易专业的基础性理论知识，又有诸如环境贸易之类的近年来国际贸易领域热点话题。教材的编排符合双语教学规律及国际经济与贸易专业复合型人才培养的需求。 内容推荐 《国际贸易核心英语教程(普通高等教育十二五规划教材)》编著者郗婷婷。 《国际贸易核心英语教程(普通高等教育十二五规划教材)》为普通高等教育“十二五”规划教材。 本书共分8个单元，主要内容包括国际贸易概论、国际贸易理论、经济全球化与区域经济一体化、跨国公司与对外直接投资、国际营销、国际贸易政策、中国主要贸易伙伴、环境贸易等。本书采用双语形式，旨在帮助高等院校国际经济与贸易专业的学生以及从事国际贸易的专业人士了解并掌握国际贸易方面的基本理论和核心技能，着力培养其在英文语境下阅读国际贸易相关文章、实践操作外贸流程的能力。在教材的结构编排设计中，每个单元的内容设计为新闻导入、学习目标、正文、词汇及相关专业词汇、补充阅读、课后习题、国际贸易实务案例。此外，教材的最后编写了总词汇以及各单元练习题答案，方便读者自学和查阅。这样的结构设计融合了知识的专业性与拓展性，极大丰富了教材的信息量和实用性。 ． 本书可作为普通高等院校国际经济与贸易专业教材，也可作为相关专业人员的参考用书。 目录 前言 Topic One An Overview of International Trade News Links Learning Objectives Text 1.1 Definitions 1.2 History of International Trade 1.3 Why do Countries Trade? 1.4 Trade and Globalization Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Two Theories of International Trade News Links Learning Objectives Text 2.1 Mercantilism 2.2 Absolute Advantage 2.3 Comparative Advantage 2.4 The factor proportions trade theory 2.5 The LeontiefTheory 2.6 Theoretical Challenges to Free Trade Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Three Economic Integration News Links Learning Objectives Text 3.1 Stages of Integration 3.2 European Integration 3.3 North American Economic Integration 3.4 ASEAN Free Trade Area (AFTA) 3.5 Asia-Pacific Economic Cooperation (APEC) Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Four Multinational Corporations and FDI News Links Learning Objectives Text 4.1 The Multinational Corporations Phenomenon 4.2 Foreign Direct Investment (FDI) 4.3 Markets Entry Modes of Multinational Corporations Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Five International Marketing News Links Learning Objectives Text 5.1 Marketing Research 5.2 Segmentation 5.3 Marketing Objectives and Strategy 5.4 Marketing Mix 5.5 Product Life Cycle Vocabulary Related Terms Fol!ow-up Exercises Supplementary Reading Case for International Trade Practice Topic Six Government Regulation of Trade News Links Learning Objectives Text 6.1 Tariffs 6.2 Quotas 6.3 Export Subsidies 6.4 Embargoes 6.5 Product Standards 6.6 Anti-dumping 6.7 Export Promotion Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Seven Trading Partners of China News Links Learning Objectives Text 7.1 Trade with the European Union 7.2 Trade with the USA (Sino-US) 7.3 Trade with the Asia (Japan; Southeast Asia) 7.4 Trade with Africa Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Topic Eight Trade and the Environment News Links Learning Objectives Text 8.1 Is Free Trade Anti-environment? 8.2 Is the WTO Anti-environment? 8.3 Global Environmental Challenges Vocabulary Related Terms Follow-up Exercises Supplementary Reading Case for International Trade Practice Appendix I Vocabulary Appendix II Key to Exercises Appendix III Abbreviations for International Trade References |
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