UNIT 1 Internet 1
Lesson 1 History of the Internet(1) 1
Lesson 2 History of the Internet(2) 6
Lesson 3 History of the Internet(3) 11
Reading Materials: LAN & WAN 16
UNIT 2 Introductions to Electronic Commerce 20
Lesson 4 What's E-commerce? 20
Lesson 5 E-commerce Advantages and Disadvantages 25
Reading Materials: How to Set Up Web Site Navigation? 30
UNIT 3 Types of E-commerce 33
Lesson 6 Types of E-commerce and B2B E-commerce 33
Lesson 7 B2C and C2C E-commerce 38
Reading Materials: Electronic Commerce Basics 44
UNIT 4 Development Technology of E-commerce 48
Lesson 8 What is ASP? 48
Lesson 9 What is JSP? 53
Reading Materials: Model-view-controller 58
UNIT 5 E-marketing 62
Lesson 10 Induction of E-marketing 62
Lesson 11 Main Strategies of E-marketing 68
Reading Materials：Internet Advertising 73
UNIT6 Electronic Commerce Logistics 77
Lesson 12 Introduction to Electronic Commerce Logistics 77
Lesson 13 Logistics Information Technology 82
Reading Materials: Reverse Logistics for in a Electronic-commerce Environment 88
UNIT 7 Introductions to Electronic Payment 91
Lesson 14 Electronic Banking and Payments 91
Lesson 15 Electronic Payment Systems: An Analysis and Comparison of Types 100
Reading Materials: E-payment and Related Protocols 109
UNIT 8 Electronic Commerce Security 115
Lesson 16 Risk in E-commerce 115
Lesson 17 E-commerce Security Controls 121
Reading Materials: E-commerce Security Planning 128
UNIT 9 Website Law and Taxation 132
Lesson 18 The ABC's of Website Law 132
Lesson 19 Tax Issues in Electronic Commerce 138
Reading Materials: The Digital Millennium Copyright Act 144
UNIT 10 The Internet of Things 148
Lesson 20 Internet of Things：A Survey 148
Lesson 21 Applications of the Internet of Things 155
Reading Materials: Security and Privacy of Internet of Things 161
UNIT 11 Mobile Commerce 165
Lesson 22 M-commerce and Application 165
Lesson 23 M-commerce Value Chain 170
Reading Materials: European Consumer Attitudes to Mobile Commerce Key Barriers and Opportunities 176
附录A 科技英语语法 178
附录B 参考译文 192
UNIT 1 互联网 192
Lesson 1 互联网的历史(1) 192
Lesson 2 互联网的历史(2) 194
Lesson 3 互联网的历史(3) 197
UNIT 2 电子商务介绍 199
Lesson 4 什么是电子商务？ 199
Lesson 5 电子商务及其优势和劣势 201
UNIT 3 电子商务模式 203
Lesson 6 电子商务模式和B2B电子商务 203
Lesson 7 B2C电子商务和C2C电子商务 205
UNIT 4 电子商务开发技术 208
Lesson 8 什么是ASP? 208
Lesson 9 什么是JSP? 211
UNIT 5 网络营销 213
Lesson 10 网络营销介绍 213
Lesson 11 网络营销的主要策略 216
UNIT 6 电子商务物流 218
Lesson 12 电子商务物流概述 218
Lesson 13 物流信息技术 220
UNIT 7 电子支付概述 223
Lesson 14 电子银行与电子支付 223
Lesson 15 电子支付系统：分析和分类比较 228
UNIT 8 电子商务安全 232
Lesson 16 电子商务安全威胁 232
Lesson 17 电子商务安全控制 234
UNIT 9 法律与税收 237
Lesson 18 网站法律常识 237
Lesson 19 电子商务税收 240
UNIT 10 物联网 241
Lesson 20 物联网的概述 241
Lesson 21 物联网的应用 244
UNIT 11 移动电子商务 247
Lesson 22 移动电子商务和应用 247
Lesson 23 移动电子商务价值链 249
附录C 各短文练习题的参考答案 252
参考文献 270