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书名 现代商务英语综合教程(上高职高专适用新曙光现代商务英语系列教材)
分类 教育考试-外语学习-英语
作者 李荣庆//李全福
出版社 天津大学出版社
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《现代商务英语综合教程(下)》是为高职高专商务英语专业学生量身打造的新曙光现代商务英语系列教材之一,是由李荣庆、李全福编写。共计12个单元。每单元按6学时授课,可满足一个学期72学时的教学工作量。本教材各单元的主题分别为:认识公司、应聘面试、文员必备、经理须知、管理功能、决策过程、人力资源、工作激励、企业培训、质量管理、客户关系和财务会计。本册书所选单元主题均为工商领域中最为基础的内容。这些内容涵盖同学们在涉外工商领域工作所必备的基础知识。

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《现代商务英语综合教程(上)》是由李荣庆、李全福编著高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。

教材各练习环节均为以学生为中心的教学模式而设。比如,每单元专设学生展示(PPT presentation)环节,教师可因势利导,安排互动教学。

本系列教材重视整体构建,另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与<现代商务英语综合教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。《现代商务英语综合教程(上)》附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案以及每篇英语文本的汉语译文,方便教师使用。

目录

Unit One Understanding Company

 Pre-reading Discussions for the Text

 Text : Forms of Companies

 Further Reading One: Cooperatives

 Further Reading Two: Corporations

Unit Two Job Interview

 Pre-reading Discussions for the Text

 Text: Preparation for an Interview

 Further Reading One: To Define a Job

 Further Reading Two: Salary Negotiations

Unit Three Being a Clerk

 Pre-reading Discussions for the Text

 Text: An Administrative Assistant

 Further Reading One: Your Apprenticeship

 Further Reading Two: How to Be a Good Employee

Unit Four Being a Manager

 Pre-reading Discussions for the Text

 Text: Being a Manager

 Further Reading One: What Are Managers?

 Further Reading Two: The Contingency Approach to Leadership

Unit Five The Functions of Management

 Pre-reading Discussions for the Text

 Text: The Functions of Management

 Further Reading One: Management Skills

 Further Reading Two: The First Management Boom

Unit Six Decision-making

 Pre-reading Discussions for the Text

 Text: How the Japanese Make Decisions

 Further Reading One: A Great Decision Solution

 Further Reading Two: Decision-making

Unit Seven Human Resource Management

 Pre-reading Discussions for the Text

 Text: Human Resource Management

 Further Reading One: Organizational Ethics

 Further Reading Two: Human Resource Planning

Unit Eight Job Motivation

 Pre-reading Discussions for the Text

 Text: Job Motivation

 Further Reading One: Maslow's Hierarchy of Needs

 Further Reading Two: Equity Theory

Unit Nine Training at Work

 Pre-reading Discussions for the Text

 Text : History of Training Programs

 Further Reading One: Learning Objectives of Training

 Further Reading Two : The Economic Value of Training

Unit Ten Quality Management

 Pre-reading Discussions for the Text

 Text: Quality Management

 Further Reading One: Quality and Quality Management

 Further Reading Two: ISO 9000

Unit Eleven Customer Relations

 Pre-reading Discussions for the Text

 Text : Customer Relations

 Further Reading One: Building Profitable Customer Relationships

 Further Reading Two: Developing a Customer-oriented Company Culture

Unit Twelve Accounting

 Pre-reading Discussions for the Text

 Text : Accounting

 Further Reading One: Double-entry-accounting

 Further Reading Two: What Is Accounting?

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更新时间:2025/4/9 6:44:12