《现代商务英语综合教程(下)》是为高职高专商务英语专业学生量身打造的新曙光现代商务英语系列教材之一,是由李荣庆、李全福编写。共计12个单元。每单元按6学时授课,可满足一个学期72学时的教学工作量。本教材各单元的主题分别为:认识公司、应聘面试、文员必备、经理须知、管理功能、决策过程、人力资源、工作激励、企业培训、质量管理、客户关系和财务会计。本册书所选单元主题均为工商领域中最为基础的内容。这些内容涵盖同学们在涉外工商领域工作所必备的基础知识。
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书名 | 现代商务英语综合教程(上高职高专适用新曙光现代商务英语系列教材) |
分类 | 教育考试-外语学习-英语 |
作者 | 李荣庆//李全福 |
出版社 | 天津大学出版社 |
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简介 | 编辑推荐 《现代商务英语综合教程(下)》是为高职高专商务英语专业学生量身打造的新曙光现代商务英语系列教材之一,是由李荣庆、李全福编写。共计12个单元。每单元按6学时授课,可满足一个学期72学时的教学工作量。本教材各单元的主题分别为:认识公司、应聘面试、文员必备、经理须知、管理功能、决策过程、人力资源、工作激励、企业培训、质量管理、客户关系和财务会计。本册书所选单元主题均为工商领域中最为基础的内容。这些内容涵盖同学们在涉外工商领域工作所必备的基础知识。 内容推荐 《现代商务英语综合教程(上)》是由李荣庆、李全福编著高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。 教材各练习环节均为以学生为中心的教学模式而设。比如,每单元专设学生展示(PPT presentation)环节,教师可因势利导,安排互动教学。 本系列教材重视整体构建,另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与<现代商务英语综合教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。《现代商务英语综合教程(上)》附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案以及每篇英语文本的汉语译文,方便教师使用。 目录 Unit One Understanding Company Pre-reading Discussions for the Text Text : Forms of Companies Further Reading One: Cooperatives Further Reading Two: Corporations Unit Two Job Interview Pre-reading Discussions for the Text Text: Preparation for an Interview Further Reading One: To Define a Job Further Reading Two: Salary Negotiations Unit Three Being a Clerk Pre-reading Discussions for the Text Text: An Administrative Assistant Further Reading One: Your Apprenticeship Further Reading Two: How to Be a Good Employee Unit Four Being a Manager Pre-reading Discussions for the Text Text: Being a Manager Further Reading One: What Are Managers? Further Reading Two: The Contingency Approach to Leadership Unit Five The Functions of Management Pre-reading Discussions for the Text Text: The Functions of Management Further Reading One: Management Skills Further Reading Two: The First Management Boom Unit Six Decision-making Pre-reading Discussions for the Text Text: How the Japanese Make Decisions Further Reading One: A Great Decision Solution Further Reading Two: Decision-making Unit Seven Human Resource Management Pre-reading Discussions for the Text Text: Human Resource Management Further Reading One: Organizational Ethics Further Reading Two: Human Resource Planning Unit Eight Job Motivation Pre-reading Discussions for the Text Text: Job Motivation Further Reading One: Maslow's Hierarchy of Needs Further Reading Two: Equity Theory Unit Nine Training at Work Pre-reading Discussions for the Text Text : History of Training Programs Further Reading One: Learning Objectives of Training Further Reading Two : The Economic Value of Training Unit Ten Quality Management Pre-reading Discussions for the Text Text: Quality Management Further Reading One: Quality and Quality Management Further Reading Two: ISO 9000 Unit Eleven Customer Relations Pre-reading Discussions for the Text Text : Customer Relations Further Reading One: Building Profitable Customer Relationships Further Reading Two: Developing a Customer-oriented Company Culture Unit Twelve Accounting Pre-reading Discussions for the Text Text : Accounting Further Reading One: Double-entry-accounting Further Reading Two: What Is Accounting? |
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