Fashion is a high-impact, fast-paced industry that demands an aspirational visual message and requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations.
Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.
This visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world’s leading design studios.
BRANDING
ACNE ART DEPARTMENT for ACNE STUDIOS
ANOTHERCOMPANY for TENUE DE NiMES
BUERO NY for KAI KOHNE
DEEVA-HA for GAR--DE
MEVIS AND VAN DEURSEN for VlKTOR & ROLF
MORE STUDIO for ZUCZUG /
OHLSONSMITH for VAN DEURS
SANDERSON BOB for YUTAKA TAJIMA
STILETTO NYC for threeASFOUR
LOOKBOOKS
BLUEMARK INC for SALLY SCOTT
DESIGNBOLAGET for WON HUNDRED
FREUDENTHAL VERHAGEN for BERNHARD WILLHELM
HARRIMANSTEEL for ELEY KISHIMOTO
JOHAN HJERPE for DIANA ORVING
JULIA BORN for JOFF
MANUEL RAEDER for BLESS
PLUG-IN GRAPHIC for ARTS&SCIENCE
PLUG-IN GRAPHIC for JOURNAL STANDARD
ROSEBUD INC for UTE PLOIER
SO+BA for EDWINA HORL
SUSAN BARBER for CHLOE SEVIGNY FOR OPENING CEREMONY
TAKESHI HAMADA for ADAM ET ROPE
WILLIAM HALL for MOTHER OF PEARL
ABOUD CREATIVE for PAUL SMITH
ANTOINE+MANUEL for CHRISTIAN LACROIX
BASEDESIGN for LOEWE
COMMISSIONED WORKS NY for RACHEL COMEY
EGELNICK AND WEBB for HOUSE OF HOLLAND
HANSJE VAN HALEM for ORSON+BODIL
JOHN MORGAN STUDIO for SINHA-STANIC
KAREN VAN DE KRAATS for ANTOINE PETERS
MULTISTOREY for STAERK
NO DESIGN for ANREALAGE
PAOLO BAZZANI for KENZO
PAUL BOUDENS for HAIDER ACKEBMANN
PAUL BOUDENS for YOHJI YAMAMOTO
ROANNE ADAMS for BODKIN
SAGMEISTER INC for ANNI KUAN
STUDIO NEWWORK for ROBERT GELLER
STUDIO SMALL for MARGARET HOWELL
STUDIOTHOMSON for PREEN
THORBJφRN ANKERSTJERNE for BLAAK
PACKAGING
ARTLESS for ISSEY MIYAKE
HOMEWORK for FLEUR TANG
MARQUE CREATIVE for VICTOR ALFARO
MIND DESIGN for LACOSTE BY TOM DIXON
THORBJφRN ANKERSTJERNE for QASIMI