本书通过对北京奥运会、残奥会志愿者工作全面、系统、深入的研究，阐述了北京奥运志愿者工作的价值和影响，分析了大型活动志愿服务工作的经验和启示，探讨了志愿服务理念传播的方法和机制，总结出了富有中国特色、具有参考价值的志愿者工作“北京模式”，这些将为推动北京志愿服务事业向科学化、规范化、制度化发展提供理论指导和经验参考。

本书通过扎实、系统、深入的实证研究，对北京奥运会、残奥会志愿者工作进行了全面总结和评估。首先，分析了北京奥运会、残奥会志愿者的构成、来源、参与动机、角色和贡献。其次，对北京奥运会志愿者工作的组织体制、工作运行机制及工作内容进行了描述，并通过对500名赛会志愿者的调查，全面评估了志愿者工作的组织运行机制和培训、宣传、激励、保障工作。再次，深入分析了北京奥运会志愿者工作创造的经济价值、社会价值、人文价值和精神价值，以及对志愿者、志愿者组织、社会公众产生的深远影响。最后，本书通过对历届奥运会志愿者工作的比较，提炼出既具有中国特色、又具有普遍参考价值的北京奥运会志愿者工作经验。

Part One

1 Overview of Beijing Olympic Volunteers / 3

 1.1 Personnel Structure of the Beijing Olympic Volunteers / 3

 1.2 Motivations Behind Volunteer Participation / 12

 1.3 The Role of Beijing Olympic Volunteers and Their Contributions / 14

2 Mechanisms of Beijing Olympic Volunteer Work / 22

 2.1 Organizational Mechanism of Beijing Olympic Volunteer Work / 22

 2.2 Coordination Mechanism of Beijing Olympic and Paralympic Venue Volunteer Work / 24

 2.3 Volunteer Work in Olympic Host Cities Outside Beijing / a6

3 Beijing Olympics Venue Volunteer Operating System / 42

 3.1 Recruitment / 42

 3.2 Training / 50

 3.3 Support and Incentives / 58

 3.4 Publicity / 64

4 Belling Olympic Volunteer Work Program System / 69

 4.1 "Smile Beiiing" TEemed Activity / 69

 4.2 "Greet the Olympics" Volunteer Service Program / 72

 4.3 BOCOG Preparation Volunteer Program / 74

 4.4 The Beijing Olympic and Paralympic Venue Volunteer Program / 76

 4.5 The City Volunteer Program / 79

 4.6 The Social Volunteer Program / 83

 4.7 The Legacy of Olympic Volunteer Work Transformation Project / 85

5 The Experience and Value of Beijing Olympic Volunteer Work / 91

 5.1 Learning from the Achievements of the Volunteer Work of the Previous Olympics / 91

 5.2 Experience of Beijing Olympic Volunteer Work / 101

 5.3 The Value of Beijing Olympic Volunteer Work / 108

6 The Influence of Beijing Olympic Volunteer Work / 115

 6.1 Influence on the Volunteers / 115

 6.2 Influence on Volunteer Organizations / 126

 6.3 Influence on Community Volunteer Work and the Public / 142

7 Conclusion and Future Prospects / 151

 7.1 The Beijing Model / 151

 7.2 Future Prospects and Recommendations / 153

Part Two

 Survey Report on Olympic Games Volunteers / 161

 The Research Report on Volunteer Organization Development / 279

 The Research Report on the Public / 301

Appendixes / 335

 Appendix 1 Olympic Volunteer University-Venue Interface Program Map / 335

 Appendix 2 Allocation of Volunteers from Other Parts of China for the Province

University-Venue Interface Program of the Beijing Olympic Games / 340

 Appendix 3 Allocation of Volunteers from Other Parts of China for the

Province-University-Venue Interface Program of the Beijing Paralympic Games / 342

 Appendix 4 Total Economic Benefits Created by 18,442 Spectator Service Volunteers in

Competition Venues / 343

References / 345

Postscript / 346