作为高职高专教材,为了方便教学和学生自主学习,《商务英语函电》每个章节前都有外贸业务简介和岗位要求,每个章节所选用信函中的重点、难点和例句都加有英汉注释,除了课后的词汇练习、句子结构练习和信函翻译、撰写练习,我们还在每个章节后面选用。了外贸业务的各种单据和实训材料供学生操练,本书还配有习题答案。本书由黄荔青任主编,方迎扬任副主编。
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书名 | 商务英语函电(高职高专现代服务业系列教材)/商务英语系列 |
分类 | 教育考试-外语学习-英语 |
作者 | 黄荔青 |
出版社 | 厦门大学出版社 |
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简介 | 编辑推荐 作为高职高专教材,为了方便教学和学生自主学习,《商务英语函电》每个章节前都有外贸业务简介和岗位要求,每个章节所选用信函中的重点、难点和例句都加有英汉注释,除了课后的词汇练习、句子结构练习和信函翻译、撰写练习,我们还在每个章节后面选用。了外贸业务的各种单据和实训材料供学生操练,本书还配有习题答案。本书由黄荔青任主编,方迎扬任副主编。 目录 前言 Chapter 1 Structure and Format of Business Letters Chapter 2 Establishing Business Relations Brief Introduction Lesson 1 Developing Client Base Lesson 2 Request for Establishment of Business Relations (A) A Letter from an Importer (B) A Reply to the Above Lesson 3 Transferring Business Relations Lesson 4 Credit Enquiries (A) Credit Enquiries (B) A Reply to the Above Skill Training for Establishing Business Relations Chapter 3 Enquiries, Offers and Counter-offers Brief Introduction Lesson 5 First Enquiry (A) A First Enquiry (B) A Reply to the Above Letter Lesson 6 Specific Enquiry (A) A Specific Enquiry (B) A Reply to the Specific Enquiry Lesson 7 Offers (A) A Firm Offer for Men's Shirts and Men's Jackets (B) A Non-firm Offer for Tablecloths Lesson 8 Counter-offers (A) Asking for Price Reduction ( B ) Declining Counter-offer (C) Accepting Counter-offer Skill Training for Enquiries, Offers and Counter-offers Chapter 4 Orders Brief Introduction Lesson 9 An Order (A) An Order for Evening Wear (B) A Reply Lesson 10 Declining an Order (A) Declining an Order ( B ) Offering Substitutes Lesson 11 Conclusion of Business (A) Sending an S/C (B) Counter-signature Skill Training for Orders Chapter 5 Payment Brief Introduction Lesson 12 Asking for D/P Payment Lesson 13 D/P Payment (A) Declining D/P Payment (B) Accepting D/P Payment Lesson 14 Payment (A) Asking for Payment (B) Demanding Overdue Payment Skill Training for Payment Chapter 6 L/C Establishment, Extension and Amendment Brief Introduction Lesson 15 Establishment of L/C (A) Urging Establishment of L/C (B) A Reply Lesson 16 Asking for Extension of the L/C Lesson 17 Asking for Amendment to the L/C Skill Training for L/C Establishment, Extension and Amendment Chapter 7 Packing and Shipment Brief Introduction Lesson 18 Packing Requirements Lesson 19 Changing Packing Requirement Lesson 20 Shipment (A) Urging Shipment ( B ) A Reply Lesson 21 Transshipment and Partial Shipments (A) Asking for Transshipment and Partial Shipments (B) A Reply Lesson 22 Information on Container Service Skill Training for Packing and Shipment Chapter 8 Insurance Brief Introduction Lesson 23 About Insurance Lesson 24 Insurance Advising (A) Insurance Advising ( 1 ) (B) Insurance Advising (2) Lesson 25 Covering Insurance and Insurance Clause (A) Open Policy (B) Insurance Clause Skill Training for Insurance Chapter 9 Claims Brief Introduction Lesson 26 Claims (A) The Claim for Short-shipment (B) Declining the Claim Lesson 27 Claim for Poor Packing Lesson 28 Claim for Short-delivery Skill Training for Claims Chapter 10 Agency Brief Introduction Lesson 29 Sole Agency (A) Applications for Sole Agency (B) An Unfavorable Reply Lesson 30 A Favorable Reply to the Request for Sole Agency Lesson 31 Sole Agency Agreement Skill Training for Agency Appendix Some Useful Documents References |
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