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书名 现代商务英语阅读教程(上新曙光现代商务英语系列教材)
分类 教育考试-外语学习-英语
作者 李永宁//李全福
出版社 天津大学出版社
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简介
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由李永宁等主编的《现代商务英语阅读教程》是由多年从事高等职业教育商务英语教学的一线骨干教师编写的商务英语阅读教材。它以《高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”,突出体现教材的针对性和实用性,可满足当前高等职业教育商务英语阅读教学的实际需要。本套教材突出体现了以下特点:涵盖内容全面,体例设计人性化,体系完整、实用,可读性强。

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  由李永宁等主编的《现代商务英语阅读教程》以(高职高专教育英语课程教学基本要求》、《全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本套教材由上、下两册组成,《现代商务英语阅读教程》为上册,以外贸操作流程的商务理论与实践为主,由12个单元组成,内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用,也可作为其他专业英语爱好者的自学参考资料。

目录

Unit One Business Etiquette

 Part One Theory

   Text A Public Relations -- Business Etiquette

   Text B Corporate Gift Giving

 Part Two Practice

 Part Three Supplement

   Etiquette in Different Countries

Unit Two Business Meetings

 Part One Theory

   Text A Business Meetings That Matter- It's Possible!

   Text B A Typical Business Meeting

 Part Two Practice

 Part Three Supplement

   Ice Breakers

Unit Three Business Relationships

 Part One Theory

   Text A How to Establish Business Relationships Online

   Text B Building a Successful Business Relationship in Japan

 Part Two Practice

 Part Three Supplement

   How to Build Relationships for Business Success

Unit Four Enquiries and Quotations

 Part One Theory

   Text A Theories on Enquiries and Quotations

   Text B Case Study: Enquiry

 Part Two Practice

 Part Three Supplement

   Group Quality Manager Cambridge Base

Unit Five Purchase Order and Confirmation

 Part One Theory

   Text A Purchase Order :

   Text B Case Study:Covering Business Letter Regarding Purchase Order

 Part Two Practice

 Part Three Supplement

   Marketing Plan

Unit Six Terms of Payment

  Part One Theory

   Text A Terms of Payment

   Text B Introduction to Letter of Credit

  Part Two Practice

  Part Three Supplement

   THE ROYAL BANK OF CANADA

Unit Seven Insurance

  Part One Theory

   Text A Standard Cargo Insurance — Three Basic Policies

   Text B Marine Cargo Insurance for Commercial Exports

  Part Two Practice

  Part Three Supplement

   Why Do Traders Need Cargo Insurance?

Unit Eight Packaging

  Part One Theory

   Text A Packaging and Labeling

   Text B Export Packaging and the Environment

  Part Two Practice

  Part Three Supplement

   Australia Proposes Tough Cigarette Packaging Rules

Unit Nine Shipment

  Part One Theory

   Text A Importing Goods—Understanding Shipping Terminology

   Text B Sugar Shipping Documentation

  Part Two Practice

  Part Three Supplement

   Cargo Transportation

Unit Ten Business Contracts

  Part One Theory

   Text A Trade Contracts

   Text B Eight Sources. of Power in a Sales Negotiation

  Part Two Practice

  Part Three Supplement

   Sales Contracts

Unit Eleven Letter of Credit

  Part One Theory

   Text A L/C Introduction

   Text B Letter of Credit Discrepancies

  Part Two Practice

  Part Three Supplement

   Payment Methods Other Than Letter of Credit

Unit Twelve Claims and Arbitration

  Part One Theory

   Text A Claims in International Trade

   Text B Tribunal Hands Danone Partial Victory as It Settles With Wahaha

  Part Two Practice

  Part Three Supplement

   General Introduction to Claims

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