本教材根据高等职业教育培养目标,充分体现高等职业教育的特色,以实用为主,够用为度。遵循了结合实际业务,突出能力培养,强化实际应用的原则。教学目标是使学生熟悉国际商务活动中的各个环节和特点,掌握商务英语函电的基本词汇、句型和格式,学会撰写规范的商务英语函电,切实培养学生运用英语解决商务活动中实际问题的能力,为国家培养从事国际商务工作的高等应用型人才。
本教材以对外经贸商务活动中的成交过程为主线;信函范例精选商务活动的最新材料和实例;练习形式多样化,体现实用性、针对性,力求做到学用结合,学以致用,学后会用;总结列举典型例句;给出参考译文及练习答案,便于学生自主学习。
本教材是根据高等职业教育的培养目标编写的,以实用为主,够用为度,突出能力培养。在第1版的基础上,新增一个单元(代理), 进一步完善了外贸工作流程;重新撰写了13单元,着重讲述了合同的类型及结构,增添了合同中的条款术语和各种不同的表达方法;每单元有针对性地增添了一些练习;适时更新了第1版的实例,选用了大量国际商务活动最新的资料,使教材更具有时代感。
全书共分15单元,内容包括:商务书信的编写,建立商务关系,询盘、报盘和还盘,订单,支付方式, 催开和修改信用证,包装和运输,保险,投诉、索赔和理赔,签订合同,代理和对外贸易中的各种单证。
本教材可作为三年制、二年制高等职业技术学院、高等专科学校、成人教育学院等大专层次的商务英语专业教材,也可作为广大自学者及外贸工作者的自学用书。
第2版前言
第1版前言
Unit 1 Business Letter Writing1
1.1 Essential Qualities of Business Letters1
1.2 Layout of Business Letter2
1.3 Format of Business Letter 10
1.4 Addressing an Envelope15
Unit 2 The Tendency of Business Correspondence19
2.1 Telex19
2.2 Fax22
2.3 E-mail23
Unit 3 Establishing Business Relations28
3.1 Self-introduction28
3.2 A Reply to a Selfintroduction32
3.3 Request for the Establishment of Business Relations34
3.4 A Reply to the Request for the Establishment of Business Relations37
Unit 4 Enquiries & Offers43
4.1 Making an Enquiry43
4.2 Reply to an Enquiry45
4.3 Making a Firm Offer48
4.4 Making a Voluntary Offer52
Unit 5 Counter Offers58
5.1 Making a Counter Offer58
5.2 Declining Price Reduction61
5.3 Concession on Price63
5.4 Advising to Accept the Offer65
Unit 6 Orders 69
6.1 Placing an Order69
6.2 Declining the Order72
6.3 Covering Letter with Order Form74
6.4 Acknowledgement of Order75
Unit 7 Terms of Payment80
7.1 Requesting for Payment by D/A80
7.2 Accepting D/A Terms84
7.3 Proposing to Pay by D/P at Sight87
7.4 Proposing to Pay by D/P after Sight90
Unit 8 Establishment and Amendment to L/C94
8.1 Application for Establishment of L/C94
8.2 Urging Establishment of L/C98
8.3 Application for Amendment of L/C101
8.4 Asking for Extension of L/C103
Unit 9 Packing108
9.1 Packing Requirement108
9.2 About Inner Packing111
9.3 About Outer Packing114
Unit 10 Shipment119
10.1 Shipping Instructions119
10.2 Shipping Advice122
10.3 Urging Shipment125
10.4 Proposing Partial Shipment and Transhipment129
Unit 11Insurance135
11.1 Asking for Insurance Arrangement135
11.2 Reply to an Insurance Application137
11.3 Request for Excessive Insurance140
11.4 Insurance Policy142
Unit 12 Complaints, Claims and Adjustments147
12.1 Complaint of Wrong Dispatch147
12.2 Apologizing for the Complaint150
12.3 Lodging a Claim for Damaged Goods153
12.4 Acceptance of a Claim156
Unit 13 Businesses Contract161
13.1 The Types of a Contract161
13.2 The Structure of a Contract163
13.3 Terms and Conditions167
13.4 Specimens of Contract173
Unit 14 Agency186
14.1 Asking for Sole Agency186
14.2 A Favorable Reply188
Unit 15 Documents in International Trade200
15.1 Commercial Invoice200
15.2 Packing List202
15.3 Certificate of Origin202
15.4 Weight Memo203
15.5 Bill of Lading204
15.6 Draft (Bill of Exchange)205
15.7 Letter of Credit206
参考译文210
参考答案243
参考文献268