本教材根据财经专业特点,以帮助学生了解、掌握财经专业的基础知识为主线,以扩大学牛专业词汇量为驱动,以提高学生阅读能力为目的,组织设计教材内容。教材内容涉及财经专业的主要方面,分为12章,紧紧围绕当今社会的热点财经类话题,选材于国内外的经济学专著、财经类书籍、刊物,选材独特,时代感强,语言地道,趣味性强。通过每个单元的专业知识的编排,帮助学生掌握财经专业的相关基础知识、专业词汇、日常用语,为进一步学习专业英语打下基础。教材结合阅读材料的特点,将阅读技巧穿插于每个单元之中,并配合练习供学生进行技能训练与检测,帮助学生有效地提高财经英语阅读技巧及能力,提升学生的专业知识与英语水平。
小教材共12章,内容涉及国际经济全球化、货币市场、银行业、保险、财务管理、税收、会计、审计等。每章由三个单元组成,每个单元含有学爿目标、导入、课文、阅读技巧、注释、专业词汇表和习题。本教材内容新颖,编排合理,生词量及习题难度适中。
本教材适合高职高专院校审计、会计、金融等财经类专业的学生使用,也可作为相关行业从业人员提高英语水平的培训教材。
Chapter One Economic GIobalization
Text A Introduction to Economic Globalization
Text B Sub-prime Mortgage Crisis
Text C Financial Crisis Tests Durability of Globalization
Chapter Two Money Market
Text A Introduction to Money Market
Text B Money Market Mutual Funds
Text C Fed Announces New Plan to Help Money Market Funds
Chapter Three Banking
Text A Introduction to Banking
Text B The Banking Industry in China
Text C EU Fudge on Bank Reform
Chapter Four Investment
Text A Introduction to Investment Company
Text B Venture Investment
Text C How to Make Investment in Stock Market
Chapter Five Insurance
Text A Introduction to Insurance
Text B Risk
Text C How to Drive Down the Cost of Car Insurance
Chapter Six Business Management
Text A Introduction to Managers and Management
Text B Management by Objectives
Text C You Can't Learn Management in a Classroom
Chapter Seven Financial Management
Text A Introduction to Financial Management
Text B The Financial Market
Text C Silent Disaster --Tens of billions of dollars in financing arrangements are in trouble
Chapter Eight Taxation
Text A Introduction to Taxation
Text B Principle and Types of Taxation
Text C The Last Tax-free Christmas Online
Chapter Nine Accounting
Text A Introduction to Accounting
Text B Financial Statements of Accounting
Text C Accounting Ethic
Chapter Ten Auditing
Text A Introduction to Audit
Text B Audit Report
Text C Who Will Protect Public from Leaders Like Enron's
Chapter Eleven Marketing
Text A Introduction to Marketing
Text B Marketing Research
Text C Marketing Strategies for Fast-Moving Consumer Goods
Chapter Twelve E-business
Text A Introduction to E-business
Text B The Advantages and Disadvantages of E-commerce
Text C E-business: Opportunity or Peril