《新编商务英语综合教程》是针对高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者编写的基础课系列教材之一。本教程突破了传统的教材模式,综合考虑了高等院校经贸和商务英语专业学生的特点,以专业英语(ESP)的教学原则为指导,以现代外语教育对教材的意义和功能的更新理念为依托,力求以人为本,以任务为路径,以交际为目的,将商务英语技能的培养和相关学科专业知识的学习科学地结合起来,使学生在学习和掌握商务类专业基础知识的同时,深化英语学习,提高语用能力。
《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。本书为第1册的教师用书,共10个单元,主要内容包括单元教学目标、背景知识、语言点讲解及课后练习答案。
本教程选材新颖,内容丰富,专业面广,实用性强,可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及英语爱好者学习使用。
Unit 1 Business Etiquette
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 2 Shopping
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 3 Companies
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 4 Products
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 5 Promotion
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 6 Job Interviews
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 7 Cultural Diversity
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 8 Managers
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 9 Going Global
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises
Unit 10 Retailing
Ⅰ Teaching Objectives
Ⅱ Background Information
Ⅲ Language Focus
Ⅳ Key to Exercises