王健坤主编的《大学核心商务英语读写教程3(附光盘)》的文本内容围绕学生必须面对的商务语境,以求职、工作、生活为主线,循序进行编写和选材,如:Looking for a Job,A Day in Office,Team Spirit,Being a Salesman,Entertaining Clients,Cross-cultural Awareness,New Face of Marketing,Customer Service,Business Trip,Pricing and Payment,CEO,Tech-transfer等,包括了商务贸易、市场、企管、金融、物流、电子商务、合作、人力资源、企业文化等主要商务知识和可体验的商务语境。本书为《大学核心商务英语读写教程3(附光盘)》的教学辅导用书。
Unit One Electronic-commerce
Unit Two Venture Capital
Unit Three Stock Market
Unit Four Merger and Acquisition
Unit Five Dumping and Antidumping
Unit Six Logistics and Logistical Management
Unit Seven Financial Crisis and Inflation
Unit Eight Insurance
Unit Nine Personal Financial Management
Unit Ten Foreign Exchange Market and Exchange Rate
Appendix 1 Key to Comprehension Exercises
Appendix 2 Audio Scripts