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书名 商务知识导读(英文版新基点全国高等院校商务英语专业本科系列规划教材)/商务知识子系列
分类 教育考试-大中专教材-成人教育
作者 王燕希
出版社 对外经济贸易大学出版社
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简介
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本书是为了满足新的商务英语专业课程设置和大经贸形势所需而计划编写的。它涵盖了经济、贸易、金融、工商管理等方面的重点知识内容,并配备英语语言和知识各方面的综合练习和案例,可为广大商务英语专业学生进行下一阶段专业必修课的学习奠定良好的基础。

目录

Unit One The Foundations of Business

 Chapter One Wants and Needs

 Chapter Two Economic Resources and Systems

 Chapter Three Economic Activity and Business Cycle

 Chapter Four Business Ethics and Social Responsibility

Unit Two Owning and Operating a Business

 Chapter Five Entrepreneurship and Small Business

 Chapter Six Business Ownership and Operations

 Chapter Seven Organizational Structures

 Chapter Eight Leadership in Management

Unit Three Managing Resources

 Chapter Nine Human Resources Management

 Chapter Ten Culture and Diversity in Business

 Chapter Eleven Managing Business Finances

Unit Four Groups Affecting Business

 Chapter Twelve The Role of Government in Business

 Chapter Thirteen Money and Financial Institutions

 Chapter Fourteen International Financial Organizations

Unit Five Marketing in Today's World

 Chapter Fifteen What is Marketing

 Chapter Sixteen Advertising in Business

Unit Six Accounting & Financing

 Chapter Seventeen Checking Accounts

 Chapter Eighteen Savings Accounts

 Chapter Nineteen Investing in Stocks

Unit Seven International Trade

 Chapter Twenty International Trade

 Chapter Twenty-one International Business Contracts

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