本书是为了满足新的商务英语专业课程设置和大经贸形势所需而计划编写的。它涵盖了经济、贸易、金融、工商管理等方面的重点知识内容,并配备英语语言和知识各方面的综合练习和案例,可为广大商务英语专业学生进行下一阶段专业必修课的学习奠定良好的基础。
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书名 | 商务知识导读(英文版新基点全国高等院校商务英语专业本科系列规划教材)/商务知识子系列 |
分类 | 教育考试-大中专教材-成人教育 |
作者 | 王燕希 |
出版社 | 对外经济贸易大学出版社 |
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简介 | 编辑推荐 本书是为了满足新的商务英语专业课程设置和大经贸形势所需而计划编写的。它涵盖了经济、贸易、金融、工商管理等方面的重点知识内容,并配备英语语言和知识各方面的综合练习和案例,可为广大商务英语专业学生进行下一阶段专业必修课的学习奠定良好的基础。 目录 Unit One The Foundations of Business Chapter One Wants and Needs Chapter Two Economic Resources and Systems Chapter Three Economic Activity and Business Cycle Chapter Four Business Ethics and Social Responsibility Unit Two Owning and Operating a Business Chapter Five Entrepreneurship and Small Business Chapter Six Business Ownership and Operations Chapter Seven Organizational Structures Chapter Eight Leadership in Management Unit Three Managing Resources Chapter Nine Human Resources Management Chapter Ten Culture and Diversity in Business Chapter Eleven Managing Business Finances Unit Four Groups Affecting Business Chapter Twelve The Role of Government in Business Chapter Thirteen Money and Financial Institutions Chapter Fourteen International Financial Organizations Unit Five Marketing in Today's World Chapter Fifteen What is Marketing Chapter Sixteen Advertising in Business Unit Six Accounting & Financing Chapter Seventeen Checking Accounts Chapter Eighteen Savings Accounts Chapter Nineteen Investing in Stocks Unit Seven International Trade Chapter Twenty International Trade Chapter Twenty-one International Business Contracts |
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