当前,经济一体化的浪潮席卷全球。中国一直在加快改革开放,发展外向型经济,这就要求我国高等院校培养出既有扎实的国际商务知识,又有过硬的英语运用能力的国际商务专才,而写好英文商务信函,是其开展业务、交流信息和从事涉外商务活动所必需的一项基本技能。
本书以培养实用型、复合型的高技能国际商务人才为目标,紧密结合国际贸易进出口业务的实际环节而编写,可供商务英语专业、国际货代及报关专业、国际商务专业、国际贸易专业等相关课程的本科教学使用,也可供欲从事国际商务工作者学习参考。
全书分为4个部分,16个单元。
Part Ⅰ Writing Basics
Unit 1 Writing Effectively——An Introduction to Business Correspondence forInternational Trade
Unit 2 Elements of a Letter
Part Ⅱ Business Negotiation
Unit 3 Starting Business
Unit 4 Enqiuiries, Quotations and Offers
Unit 5 Credit and Status Enquiries
Unit 6 Sales Promotion
Unit 7 Orders and Acknowledgements
Part Ⅲ Execution
Unit 8 Payment
Unit 9 Urging the Establishment of and Amendment to L/C
Unit 10 Packing and Marking
Unit 11 Shipment
Unit 12 Marine Insurance
Unit 13 Agency
Unit 14 Complaints, Disputes, Claims and Their Settlements
Part IV Related Documents
Unit 15 Some Usual Documents Used in the Import and Export Business
Unit 16 Common Documents Used in the Business of Freight Forwarding Service
APPENDIX
Appendix Ⅰ The Standard Two-Letter Abbreviations for States of the U. S. A.
Appendix Ⅱ The Standard Two-Letter Abbreviations for Provinces in Canada
Appendix Ⅲ Commonly Used Abbreviations in Address
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