本书《旅游英语视听说》作为与《旅游管理综合英语》同步的教材,旨在配合《旅游管理综合英语》,从视、听、说三方面来强化学生对旅游业宏观知识的了解和认识。本书全面介绍了旅游产业的方方面面,其中包括旅游业的历史、旅游类型、吸引物、动机、开发、规划、影响与可持续性、营销、沟通、接待业、休闲管理、运输、人力资源和文化。此外,本书还对旅游政策、旅游教育和培训以及会展管理等几个旅游管理不可或缺的领域进行了简要的介绍。
本书全面介绍与旅游产业相关的历史、旅游类型、吸引物、动机、开发、规划、影响与可持续性、营销、沟通、接待业、休闲管理、运输、人力资源和文化。全书共17课,每课含A、B、C三部分内容。PART A为视,包含专业术语及解释,段落大意领会,段落阅读理解,旨在从视觉方面对信息进行强化记忆。PART B为听力训练,PART C为口语,此外本书若干单元中还增加了视频,供用书学校根据学生的程度和课时选用。
本配有学生学习课件,可方便学生的自习与复习。与书配套的教参,在编写时就考虑到方便教师的备课(凡订购本教材的任课教师与出版社联系,可免费获取教参的电子版本。
Module One
An Overall Introduction of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Two
The Types of Tourism
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Three
Tourism Attractions
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Four
Tourism Motivation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Five
Tourism Development
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Six
Tourism Impact and Sustainable Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Seven
Tourism Planning
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Eight
Tourism Marketing
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Nine
Tourism Communication
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Ten
Hospitality
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Eleven
Recreation Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Twelve
Tourism Transportation
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Thirteen
Human Resources Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Fourteen
Tourism Policies
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Fifteen
Tourism Education and Training
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Sixteen
Convention Management
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES
Module Seventeen
Tourism Culture
PART A SEEING
PART B LISTENING
PART C ORAL PRACTICES