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书名 新经济管理英语(高等院校十二五规划教材)
分类 教育考试-外语学习-英语
作者 朱煜明
出版社 西北工业大学出版社
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简介
编辑推荐

朱煜明主编的《新经济管理英语》根据管理和经济专业核心课程的设置情况,采用系统的模块(Section)式课程设计。课程内容设计成相对独立的多个模块,每个模块对应一门核心课程,每个模块根据内容的多少,分为2个讲授单元(Unit),这样可以使学生较为系统和全面地掌握各主要管理领域的英文专业知识。本书共9个模块18个单元,其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面。每个单元分为精读、泛读、注释和练习等部分。每单元的练习以写作和翻译为主,写作练习采用研究生入学考试和PETS5考试写作考题形式,即Summary写作和Case写作。这样在提升学生专业英语知识的同时,又可提高学生的写作和应试能力。

内容推荐

朱煜明主编的《新经济管理英语》是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块(Section)18个单元(Unit),其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面,选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。本书采用模块化设计,与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过本书的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。

《新经济管理英语》除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外,也可作为其他相关专业的专业外语教材,以及相关专业人士英语自学材料。

目录

Section 1 Management and Decision Making

 Unit 1 Management

Part 1 Intensive Reading Managements New Paradigms

Notes

Part 2 Extensive Reading Gentlemen, This Is Football

Notes

Exercises

 Unit 2 Decision Making

Part 1 Intensive Reading Introduction to Decision Making Methods

Notes

Part 2 Extensive Reading Elements of Decisions

Notes

Exercises

Section 2 Economics

 Unit 3 The Outline of Economy

Part 1 Intensive Reading Economics.The Foundation of Business

Notes

Part 2 Extensive Reading Ten Principle of Economics

Notes

Exercises

 Unit 4 The Outline of Economy

Part 1 Intensive Reading Money.Introduction

Notes

Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars

Notes

Exercises

Section 3 Organizational Behavior and Human Resource

 Unit 5 Organizational Behavior

Part 1 Intensive Reading An Overview of Organizational Behavior

Notes

Part 2 Extensive Reading Global Organizational Behavior

Notes

Exercises

 Unit 6 Human Resource

Part 1 Intensive Reading HR Management Contributes to Organizational

 Success

Notes

Part 2 Extensive Reading An Overview of Human Resource Management

Notes

Exercises

Section 4 Marketing

 Unit 7 The Concept of Marketing

Part 1 Intensive Reading What Is Marketing?

Notes

Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars

Notes

Exercises

 Unit 8 International Marketing

Part 1 Intensive Reading Global Marketing in the Twenty-First Century

Notes

Part 2 Extensive Reading Look Whos Stalking Wal-Mart

Notes

Exercises

Section 5 Production and Operations Management

 Unit 9 Operations Management and Product Development

Part 1 Intensive Reading Introduction to Operations Management

Notes

Part 2 Extensive Reading Product Development Process

Notes

Exercises

 Unit 10 Supply Chain Management and Quality Management

Part 1 Intensive Reading Supply Chain Management

Notes

Part 2 Extensive Reading Quality Management and Jurans Legacy

Notes

Exercises

Section 6 Strategic Management

 Unit 11 An Overview on Strategic Management

Part 1 Intensive Reading The Strategic Management Process

Notes

Part 2 Extensive Reading Understanding Strategy

Notes

Exercises

 Unit 12 Industry Analysis

Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part I )

Notes

Part 2 Extensive Reading The Five Competitive Forces That Shape

 Strategy (Part II )

Notes

Exercises

Section 7 Accounting and Financial Management

 Unit 13 Accounting

Part 1 Intensive Reading A Review of Accounting

Notes

Part 2 Extensive Reading Management Accounting as Normal Social Science

Notes

Exercises

 Unit 14 Financial Management

Part 1 Intensive Reading The Fundamental of Financial Management

Notes

Part 2 Extensive Reading Financial Performance and Goal Setting

Notes

Exercises

Section 8 Project Management

 Unit 15 Project Management and Project Manager

Part 1 Intensive Reading Introduction to Project Management

Notes

Part 2 Extensive Reading How to Be a Successful Project Manager

Notes

Exercises

 Unit 16 Project Planning

Part 1 Intensive Reading Planning Fundamentals

Notes

Part 2 Extensive Reading Project Management of Unexpected Events

Notes

Exercises

Section 9 Information Management

 Unit 17 Framework of Information Management

Part 1 Intensive Reading Towards a Framework for Information Management

Notes

Part 2 Extensive Reading Barriers to Information Management

Notes

Exercises

 Unit 18 Issues of Information Management

Part 1 Intensive Reading Information Management

Notes

Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management

Notes

Exercises

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