邓曼英、刘玉丹主编的《职通商务英语:综合教程3》分为10个教学单元,主要讲述贸易术语、贸易政策、国际市场划分等内容,供一个学期使用。
本教材内容新颖,选材力求涵盖国际贸易流程所涉及的各个环节,着重介绍开展国际贸易过程中的专业知识与技能,既具理论性,又具实操性。教材编写基于“商务技能+英语知识:核心竞争力”的编写理念,力求在贸易流程、国际管理、企业文化等商务环境中培养学生的英语交际能力和国际贸易岗位技能。在内容安排上注重了语言的体验观、语用观,体现了商务英语的科学性、系统性、实用性。主要适用于高职高专商务英语专业和国际贸易专业的学生学习,同时也可供其他经贸类相关专业的学生和商务英语自学者使用。
Unit 1 Trade Practice 1
Section I Trade Tetins 7
Section II UCP 600 6
Section Ⅲ Incoterms 2000 11
Unit 2 Trade Policy
Section I Chinas Foreign Trade Policy after WTO Accession 13
Section II U.S.Foreign Trade and Global Economic Policies 19
Section Ⅲ EU Must Lead on Trade Policy 23
Unit 3 Global Market Place
Section I Emerging Markets 25
Section II The Marketplace of North America 30
SectionⅢ The BRICs 35
Unit 4 Trade Procedure
Section I Trade Procedure 37
Section Il Transportation 43
Section m Documents Used in International Trade Procedure 47
Unit 5 Business Contract
Section I Business Contract 49
Section II Sales Contract 55
Section Ⅲ Genetal Introduction to CISG 60
Unit 6 Foreign Exchange
Section I Foreign Exchange Market 63
Section II Foreign Exchange Rate 69
Section Ⅲ New Currency-Euro 73
Unit 7 Management in International Business
Section I International Operations Management 75
Section II Human Resource Management 81
Section Ⅲ ISO 9001 86
Unit 8 The Role of Culture in Business
Section I The Cultural Dimension of International Business 89
Section II The Role of Japanese Culture in Business 95
Section Ⅲ Cultural Awareness 100
Unit 9 nternational Strategic Alliances
Section I International Strategic Alliances 103
Section II European Union 108
Section m WTO,NAFTA and APEC 112
Unit 10 Cross-cultural Communication
Section I Cross culture in International Business 115
Section H Company Language 121
Section m Cross cultural Communication 125
Glossary 127
Useful Expressions 139