随着近年来中国的政治和经济实力不断地提升，特别是中国加入世界贸易组织以来，中国经济以前所未有的深度和广度继续对外开发，日益融人到区域经济和全球经济一体化的框架中，人们需要学习，了解更多的商务礼仪，遵守一些现代商务礼仪规范，熟悉中国商务礼仪，了解世界其他国家的礼仪和禁忌。本书旨在为人们提供系统和实用的涉外商务礼仪的规范、原则和技巧，通过学习国内外基本礼仪规范，提高自己的竞争能力，减少失误和误会，赢得更多的商机。本书也可作为高等院校和职业学院的教学与培训教材。

本书系统地介绍了涉外商务实用礼仪的规范、原则和技巧。

全书共分为12个章节，每个章节都有其独立的商务礼仪内容，突出介绍一些商务礼仪的基本原则和运作技巧。

内容与时俱进，贴近时代，具有全面性、创新性、生动性、准确性、实用性和客观性。

通过学习国内外基本礼仪规范，提高竞争能力，减少职场的失误和误会，赢得更多的商机。

本书可作为高等院校本科和高职高专的教学与培训教材。

Chapter 1 An Introduction of Foreign Business Etiquette

 Getting In

 Module 1 Some Basic Concepts of Business Etiquette

 Module 2 Some Basic Rules of Business Etiquette

 Module 3 Business Etiquettes in China

 Module 4 The Important Role of Business Etiquette

 ABC for You Greeting Etiquette

 Useful Expressions

 Culture Salon Greetings & Introductions

 Task Activity

 BBS

 Refreshing

Chapter 2 Reception Etiquette

 Getting In

 Module 1 Some General Guidelines

 Module 2 The Basic Steps in Receiving Business Partners

 Module 3 Receiving Clients

 Module 4 Accommodating Foreign Clients

 ABC for You Think Before You Speak

 Useful Expressions

 Culture Salon Receiving Business Partners

 Task Activity

 BSS

 Refreshing

Chapter 3 Office Etiquette

 Getting In

 Module 1 Office Party Don'ts

 Module 2 Cell Phone Etiquette

 Module 3 E-mail Etiquette

 Module 4 Top 10 Ways to Annoy Your Co-workers

 ABC for You How to Make Sure Your E-mail Gives a Good Impression ..

 Useful Expressions

 Culture Salon Office Communication Etiquette

 Task Activity

 BSS

 Refreshing

Chapter 4 Business Meeting Etiquette

 Getting In

 Module 1 Some Basic Rules on Business Meeting Etiquette

 Module 2 Some Guidelines on Business Meeting Etiquette

 Module 3 Confidence is Everything

 Module 4 A: I'd Like to Call the Meeting to Order

 B: Have You Got Any Ideas?

 ABC for You A Superstar in the Meeting

 Useful Expressions

 Culture Salon Some Advice on Successful Meetings

 Task Activity

 BBS

 Refreshing

Chapter 5 Communication Etiquette

 Getting In

 Module 1 Effective Communication —— Good Listening

 Module 2 Excellent Business Communication

 Module 3 Business Manners: An Important Ingredient to Success

 Module 4 Communicating Etiquette

 ABC for You Proper Manners in Communication

 Useful Expressions

 Culture Salon Some Rules for Proper Office Communication

 Task Activity

 BBS

 Refreshing

Chapter 6 Clothing Etiquette

 Getting In

 Module 1 Basic Styles of Clothing

 Module 2 Fashion Accessories

 Module 3 How to Dress for Work

 Module 4 Appearance Matters

 ABC for You Kiss Principles —— Keep It Simple and Sophisticated

 Useful Expressions

 Culture Salon Professional Dress Code

 Task Activity

 BBS

 Refreshing

Chapter 7 Business & Social Etiquette

 Getting In

 Module 1 Ways of Addressing people

 Module 2 Socializing Successfully with Your Boss and Employees

 Module 3 Good Social Manners

 Module 4 Office Collections and Parties

 ABC for You Online Socializing Etiquette

 Useful Expressions

 Culture Salon Socializing in England

 Task Activity

 BBS

 Refreshing

Chapter 8 Business Travel Etiquette

 Getting In

 Module 1 Travel Etiquette

 Module 2 Planning a Business Trip

 Module 3 The Basic Rules for a Business Trip

 Module 4 Business Protocols and Etiquette Abroad

 ABC for You The World's Best and Worst Airports

 Useful Expressions

 Culture Salon Travel Etiquette in the World's Most-visited Countries ~

 Task Activity

 BBS

 Refreshing

Chapter 9 Interview Etiquette

 Getting In

 Module 1 Some Basic Rules on Interview Etiquette

 Module 2 Interview Etiquette

 Module 3 The Best Way to Reduce Interview Stress

 Module 4 Case Study An Interview with Shell Oil Company

 ABC for You Tips for a Successful Interview

 useful Expressions

 Culture Salon Dressing for a Job Interview

 Task Activity

 BBS

 Refreshing

Chapter 10 Dining Etiquette

 Getting In

 Module 1 Arriving at a Business Dinner

 Module 2 Taking Your Seat at a Formal Dinner

 Module 3 Using Napkin

 Module 4 Choosing the Correct Silverware

 ABC for You Good Manners at the Table

 Useful Expressions

 Culture Salon When You Have Finished Eating

 Chinese Dining Etiquette

 Task Activity

 BBS

 Refreshing

Chapter 11 Business Negotiation Etiquette

 Getting In

 Module 1 A Good Negotiator

 Module 2 Negotiating Successfully

 Module 3 Some Basic Etiquette for Negotiation

 Module 4 Skillful Questions in Negotiation

 ABC for You Some Tips for Business Negotiators

 Useful Expressions

 Culture Salon Business Negotiation Etiquette in China

 Task Activity

 BBS

 Refreshing

Chapter 12 Gift Giving Etiquette

 Getting In

 Module 1 Some Basic Rules on Business Gift Giving

 Module 2 Choosing a Corporate Gift

 Module 3 Business Gift Giving Etiquette

 Module 4 Office Gift Giving Do's and Don'ts

 ABC for You Motive, Relationship and Money

 Useful Expressions

 Culture Salon International Gift Giving Etiquette

 Task Activity

 BBS

 Refreshing

References to Task Activity

Appendix Ⅰ Business Etiquette in Europe

Appendix Ⅱ Business Etiquette in Asia

Appendix Ⅲ Business Etiquette in America

Appendix Ⅳ Business Etiquette in Africa

Appendix Ⅴ Business Etiquette in Australia and New Zealand

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