该教材力图使学习者通过全方位、综合性的商务英语交际训练,培养在各种商务环境下熟练运用英语知识与技能的能力,学习涉外商务活动中的交际方法,从整体上提高商务英语交际能力。
本书具有鲜明的时代感,体现“实用性、全面性、话题式、趣昧性”等特点,根据各种商务活动的具体情境、商务交际的不同内容或商务活动的不同环节,为学习者提供了语言规范、内容新颖、通俗易懂、层次分明、集科学性、教育性和趣味性于一体的互动式商务交际场景。全书共分18个单元,每个单元由4个主要部分组成:Warmup,Read and Talk,Act It Out和Self-evaluation等。每个部分都设有针对性的交际活动,活动由浅入深,循序渐进,以小组或项目活动为核心,充分发挥学生的创造性和自主性。
Unit 1 Improving Oral Communication Skills
Unit 2 Working Effectively in Teams
Unit 3 China's Power Brands
Unit 4 Interviewing for Employment
Unit 5 Personal Success in Business
Unit 6 Delivering Dynamic Presentations
Unit 7 Bright Outlook
Unit 8 Handling Business Ethics
Unit 9 Olympic-Sized Profits
Unit 10 Making Speeches of Persuasion
Unit 11 Changing Power of the E—Revolution
Unit 12 Leadership and Motivation
Unit 13 Globalization or McDonaldization?
Unit 14 Speaking on Special Occasions
Unit 15 How Are We Influenced?
Unit 16 Intercultural Business Communication
Unit 17 Building Relations with All Publics
Unit 18 Who Wants to Be a Millionaire?