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书名 会展实务英语(高等院校会展专业教材)
分类 教育考试-外语学习-英语
作者 瞿杰
出版社 南开大学出版社
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简介
编辑推荐

《会展实务英语》(主编瞿杰)根据展览和会议服务的工作过程编写,针对培养会展专业学生的英语语言能力和职业能力,具有较强的针对性和实用性。《会展实务英语》共十七个单元,分会议和展览会两大模块,内容包括会议和展览会的前期策划、场所选定、宣传营销、接待服务及安全应急等,覆盖行业的方方面面,有利于学习者全面了解会展业。

目录

Chapter One Overview of the Convention and Exhibition Industry

Chapter Two Conference Planning

Chapter Three Conference Venues

Chapter Four Financial Administration of Conference

Chapter Five Promotion and Publicity

Chapter Six Conference Registration

Chapter Seven Conference Service and Management

Chapter Eight Emergency and Safety

Chapter Nine Introduction to Exhibition Industry

Chapter Ten Choice of Venues for Exhibition

Chapter Eleven Exhibition Participation

Chapter Twelve Exhibitors and Show Managers

Chapter Thirteen Exhibition Marketing

Chapter Fourteen Preparation Work before an Exhibition

Chapter Fifteen Reception at the Exhibition Hall

Chapter Sixteen The Economic Benefits of Exhibitions

Chapter Seventeen Etiquette for Exhibitions and Conventions

Answers

References

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