王红红编著的《外贸英语函电实训教程》根据高职高专国际商务专业与商务英语专业学生的就业岗位群和实际需求，基于市场调研、相关资讯以及教师本人多年的教学经验，围绕国际贸易和对外贸易的主要业务流程，精心安排教学内容，以任务驱动为指导，精心设计了9大教学模块，既强调商务英文信函的基本格式与写作要求，又突出国际贸易和对外贸易的主要业务往来中各类英文书信的规范写作技巧与关键词汇；从教学目标到模块简介、从范文释义到模拟练习，处处体现适用性与实操性，以强化学生对基本贸易知识、关键专业同汇、英文写作技巧的掌握；同时倡导课堂精讲多练，通过诸多题型的模拟训练让学生在“学中做、做中学”，训练学生以英语形式规范写作相关信函的技能，旨在提高相关专业的学生在外贸英语函电的读、写、译等方面的实用技能，以利其后续课程的学习和未来就业之需。

王红红编著的《外贸英语函电实训教程》紧紧围绕国际贸易和对外贸易的主要业务流程，精心安排教学内容，以任务驱动为导向，遵循“够用为度”的原则，重点设计了Basic Knowledge Of Business Letter Writing、Establishing Business Relations、Enquiries and Replies、Sales Letters、Firm Offers and Counter-Offers、Orders、Packing、Terms of Payment、Transport and Insurance和Complaints and Claims 9大教学模块。每个模块在强调明确的教学目标和各类函电的重要性的同时，均辅以典型范文、大量例，口语和常用语汇，以专业规范的语言深入浅出 地阐释众多基本概念、关键语汇与写作技巧，旨在通过“学巾做”强化学生对基术知识的理解，并且随附题型多样的实训项目，意在利用“做中学”强调学生对实用技能的掌握。

《外贸英语函电实训教程》结构清晰、体例简洁、重点突出、通俗易懂，适合高职高专院校国际贸易专业和商务英语专业的学生学习，也适合有志于从事国际贸易或对外贸易的人士参考与借鉴。

Module 1 Basic Knowledge of Business Letter Writing

 1.1 Functions of Business Letters

 1.2 Forms of Business Letters

1.2.1 Full Block Form :

1.2.2 Modified Block Form with Indented Style

1.2.3 Modified Block Form

1.2.4 Simplified Form

 1.3 The Structure of Business Letters

1.3.1 Parts of a Business Letter

1.3.2 The Ways of Writing All the Above Parts

1.3.3 Addressing Envelopes

 1.4 Writing Principles and Language Features of Business Letters

Module 2 Establishing Business Relations

 2.1 How to Establish Business Relations

 2.2 How to Write a Letter for Establishing Business

 2.3 Specimens of Aiming at Establishing Business Relations

Module 3 Enquiries and Replies : -

 3.1 Guidelines for Writing Enquiry Letters

 3.2 Forms of Enquiries

 3.3 Specimens of Enquiries and Replies

Module 4 Sales Letters, Firm Offers and Counter-offers

 4.1 Sales Letters

4.1.1 The Purpose of Writing Sales Letters

4.1.2 Two Functions of a Sales Letter

4.1.3 The Principles of Writing a Sales Letter —— A1DA

4.1.4 A Specimen of a Sales Letter

 4.2 Firm Offer & Counter-offer

4.2.1 Firm Offer and Non-finn Offer

4.2.2 Counter-offer

4.2.3 Specimens of Firm Offers and Counter-offers

Module 5 Orders

 5.1 Orders

5.1.1 Format of an Order

5.1.2 Specimen of Orders

 5.2 Acknowledgements

5.2.1 Forms of Acknowledgements

5.2.2 Specimens of Acknowledgements

 5.3 Specimen of a Sales Contract / Confirmation or Purchase Contract / Confirmation

Module 6 Packing

 6.1 Factors Which influence the Nature of Packing

 6.2 Functions of Packing

 6.3 How to Write a Letter on Packing

 6.4 Specimens of Packing

Module 7 Terms of Payment

 7.1 Three Main Methods of Payment

 7.2 The Time of Opening an L/C

 7.3 Specimens of Letter of Credit

Module 8 Transport and Insurance

 8.1 Transport

8.1.1 writing Purpose

8.1.2 The Structure and Content of a Letter on Transport

8.1.3 Specimens of Transport

 8.2 Insurance

8.2.1 Necessities of Insurance in International Trade

8.2.2 Functions of Insurance

8.2.3 Various Kinds of Risks

8.2.4 The Structure and Content of a Letter on Insurance

8.2.5 Specimens of Insurance

Module 9 Complaints and Claims

 9.1 Complaint

9.1.1 How to Write a Complaint Letter

9.1.2 How to Write Reply to a Complaint Letter

9.1.3 Specimens of Complaints

 9.2 Claim

9.2.1 How to Write a Claim Letter

9.2.2 How to Reply to Claims

9.2.3 Specimens of Claims

实训项目参考答案

 Module 1 Basic Knowledge of Business Letter Writing

 Module 2 Establishing Business Relations

 Module 3 Enquiries and Replies

 Module 4 Sales Letters, Firm Offers and Counter-offers

 Module 5 Orders

 Module 6 Packing

 Module 7 Terms of Payment

 Module 8 Transport and Insurance

 Module 9 Complains and Claims

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