Unit 1 Business Etiquette

 Text A Handshakes

 Text B Table Manners in Anglo-America

Unit 2 Business and Ethics

 Text A Business and Your Life

 Text B Businesses Must Become Ethical Entities

Unit 3 Public Relations

 Text A Public Relations

 Text B Publicity

Unit 4 Net Economy

 Text A From 911 to the Red-Envelope

 Text B Web Forums:Making or Breaking Company Reputations

Unit 5 Cooperation and Globalization

 Text A Regional Cooperation Helps to Fortify Asia's Economic Foundations

 Text B Globalization Was Good Then, Not Now

Unit 6 Logistics

 Text A Components of a Logistics System

 Text B Can We Be Self-sufficient7

Unit 7 Market Research

 Text A International Market Research and Selection

 Text B Entering Foreign Markets

Unit 8 Marketing

 Text A Marketing Mix

 Text B Export Pricing

Unit 9 Business Law and Promotion

 Text A Consumer Law

 Text B Advertising on the Web

Unit 10 Management

 Text A Culture and International Business Management

 Text B The Art of Management—The Eight Rules of Management

Unit 11 Entrepreneur

 Text A The Job of a Manager

 Text B Inspiration and Hard Work Made Me an Entrepreneur

Unit 12 Industrial Property

 Text A Patent and Trademark

 Text B Known Brands Acquiring Name Recognition

Unit 13 Finance

 Text A The Credit Card Economy

 Text B Why the Credit Squeeze Is a Turning Point for the World

Unit 14 Stock Market

 Text A How to Pick a Stock？

 Text B Why Some Chinese Invest in the Stock Market and Others Don't

Unit 15 Investment

 Text A Amazon Hopes to Birth Bundle of Joyo

 Text B Quiznos Serves Up a Turnaround Sandwich

Keys to Exercises

本教材所选课文知识性、实用性强；课文后配有较详细的背景知识、专业术语、难句分析等注释；课后练习紧扣教材、形式多样化。阅读理解题、小组讨论题、重点词或短语的灵活运用题、专业术语英译汉题、段落汉译英题等练习形式的设计有助于促进学生对每单元专业知识的掌握和消化。本书还针对教学需要提供了较为详细的练习答案和参考译文。