本书的编者通过梳理供应链物流管理、财务管理与国际市场营销的实务知识，努力将其放在一个主体框架中来通过英语语言进行阐述与探讨。

通过本书，不仅可以使读者从中窥见国外专业教材的经典句法结构，领略地道纯正的美语风格，而且便于高校师生教学选用和相关人员自学参考。本书帮助读者在英语学习的过程中，理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务，有效地达到专业外语的学习目的。

伴随21世纪经济全球化和国际商贸流通领域的加速发展，国际化经营成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时，运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受到重视。本书帮助读者在英语学习的过程中，理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务，有效地达到专业外语的学习目的。

本书可以作为营销管理、供应链物流管理以及财务管理等相关本科教学的专业英语教材，也可以为相关专业技术人员阅读参考。

Unit 1 Introduction to Supply Chain Management

Unit 2 Information Systems and Supply Chain Management

Unit 3 Inventory Management across the Supply Chain

Unit 4 Supply Chain Relationships

Unit 5 Challenges Facing Supply Chain Managers

Unit 6 The Role of Information Systems and Technology in Supply Chain Management

Unit 7 The Importance of Information in Supply Chain

Unit 8 Interorganizational Information Systems

Unit 9 Information Requirements Determination for a Supply Chain IOIS

Unit 10 Translation to an Information Systems Prototype

Unit 11 Information and Technology Applications for Supply Chain Management

Unit 12 Future Challenges in Supply Chain Management

Unit 13 Sharing Risks in InterOrganizational Relationships

Unit 14 Managing the Global Supply Chain

Unit 15 The “Greening” of the Supply Chain

Unit 16 International Marketing Defined

Unit 17 International Marketing Involvement

Unit 18 The Orientation of International Marketing

Unit 19 Marketing Research

Unit 20 Planning for Global Markets

Unit 21 Market Distribution in the Supply Chain

Unit 22 Channel Separation in Market Distribution

Unit 23 Designing the Sales Force

Unit 24 Recruiting Marketing and Sales Personne

Unit 25 Selecting Sales and Marketing Personnel

Unit 26 Training for International Marketing

Unit 27 Language Skills in International Business

Unit 28 Introduction to Financial Management

Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms

Unit 30 Accounting Fundamentals (2): Accounting Cycle

Unit 31 Analysis of Financial Statements

Unit 32 Time Value of Money, Risk, Return and Valuation

Unit 33 LongTerm Financing

Unit 34 Distributions to Shareholders: Dividends and Repurchases

Unit 35 Working Capital Management

Unit 36 Financial Distress

Unit 37 Mergers and Acquisitions

附录一 会计与财务常见词汇

附录二 营销学术语

附录三 供应链管理术语

致谢

参考文献