Unit One Business Letter Writing

 Part I General Introduction

 Part II Structure ofBUSiness Letters

 1．Standard Parts ofBusiness Letters

 2．Optional Parts ofBusiness Letters

 3．Envelope Writing

 Part III Layout OfBusiness Letters

 Notes

 Exercises

 Tasks

Unit Two Seven“Cs”in Letter Writing

 Part I General Introduction

 1．Courtesy

 2．Conciseness

 3．Clarity

 4．Completeness

 5．Concreteness

 e．CorrectlleSS

 7．Consideration

 Part II Technical Writing

 1．Gather Information

 2．Define the Reader

 3．Define the Purpose。

 4．Using Pyramid Writing Technique

 Notes

 Exercises

 Tasks

Unit Three Estabfishment of Business Relations

 Part I General Introduction

 1．Channels for Establishing Business Relations

 2．Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Four Credit Inquiry

 Part I General Introduction

 1. Channels for Making Credit Inquiry

 2. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Five Enquiry and Reply

 Part I General Introduction

 1. General Enquiry and Specific Enquiry

 2. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Six Offers and Counter Offers

 Part I General Introduction

 1. Offer

 2. Offer without Engagement (non-firm offer)

 3. Firm Offer

 4. Counter-offer

 5. Two Ways of Writing Offer Letters

 e. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Seven Acceptance and Orders

 Part I General Introduction

 1. Confirmation of Acceptance

 2. Placing Orders

 3. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Eight Payment

 Part I General Introduction

 1. The Modes of Payment in International Trade

 2. Remittance

 3. Collection

 4. Letter of Credit

 5. Establishment of a Letter of Credit

 e. Letter of Credit Amendment

 7. Writing Requirements

 Part II Sample Letters 

 Notes 

 Useful Sentences

 Exercises

 Tasks

Unit Nine Packing and Shipment

 Part I General Introduction

 1. Packing

 2. Shipment

 3. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Ten Insurance

 Part I General Introduction

 1. Matin Insurance

 2. Parties of the Insurance

 3. Main Insurance Coverage

 4. The Procedure for Making Insurance

 5. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Eleven Complains and Claims

 Part I General Introduction

 1. Kinds of Complaints

 2. Making a Claim

 3. Adjusting a Claim

 4. Writing Requirements

 Part II Sample Letters

 Notes

 Useful Sentences

 Exercises

 Tasks

Unit Twelve Communication through Electronic Media

 Part I Email

 1. General Introduction

 2. Characteristic of Email 

 3. Email Netiquette

 4. Email Format

 5. Writing Requirements

 e. Samples

 Notes

 Exercises

 Tasks

 Part II Fax

 1. Advantages of Fax

 2. Structure of Fax

 3. Writing Requirements

 4. Samples

 Notes

 Exercises

 Tasks

Unit Thirteen Writing Business Reports

 Part I Memos

 1. General Introduction

 2. Writing Strategy

 3. Components of Memos

 4. Three Main Kinds of Memos

 5. Samples

 Notes

 Exercises

 Tasks

 Part II Informal Reports

 1. General Introduction

 2. Five Kinds of Informal Reports

 3. Report Formats

 4. Writing Requirements

 5. Samples

 Notes

 Exercises

 Tasks

 Part III Investigation Report

 1. General Introduction

 2. The Parts of Investigation Report

 3. Samples

 Notes

 Exercises

 Tasks

Unit Fourteen Notes and Messages

 Part I Notes and Messages

 1. General Introduction

 2. Layout of Notes

 3. Guideline for Writing Notes

 4. Kinds of Notes

 5. Samples

 Notes

 Exercises

 Part II Invitation Cards and Letters

 I. General Introduction

 2. Parts of Invitation Letters

 3. Kinds of Invitation Cards and letters

 4. Samples

 Notes

 Exercises

 Tasks

Unit Fifteen Writing Persuasive Resume and Covering Letters

 Part I Resume

 1. General Introduction

 2. Components of a Rrsume

 3. Types of Rrsume

 4. Writing Requirements

 5. Samples

 Part II Covering Letters

 1. General Introduction

 2. Types of Covering Letters

 3. Writing Requirements

 4. Samples

 Notes

 Exercises

 Tasks

Keys to Exercises

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