本教材根据商务英语的特点及培养目标，针对高职高专学生的知识水平，采用“商务+文化+语言”模式，将商务理念、商务案例、商务文化、商务英语语言有机融为一体，内容涉及商务活动的各个重要领域，如经济改革、经济理论、国际贸易、金融和保险、证券和投资、企业管理、市场营销、商业经营与广告、世界贸易组织等，反映当今商务领域的现状与发展趋势。

UNIT 1 经济改革

 Text A Rebalancing the Economy

 Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China

UNIT 2 经济学

 Text A Market Economy

 Text B Rapid Growth to Sustain 20 Years

UNIT 3 WTO世界贸易组织

 Text A WTO--A General Introduction

 Text B Principles of the Trading System

UNIT 4 国际贸易

 Text A General Introduction to International Trade

 Text B Multinational Corporation

UNIT 5 营销

 Text A The Marketing Concept

 Text B The Product Life Cycle

UNIT 6 金融

 Text A International Finance

 Text B The World Bank

UNIT 7 保险

 Text A History of Insurance

 Text B Types of Insurance

UNIT 8 股份、股票与股市

 Text A Lessons from the 1987 Crash

 Text B Stock

UNIT 9 投资

 Text A Investment Basics

 Text B Investment

UNIT 10 商务管理

 Text A How to Build a Winning Team

 Text B You Have to Make Them Love Their Jobs

UNIT 11 广告

 Text A Advertising

 Text B Media Selection for Advertisements

UNIT 12 企业文化

 Text A AMD Culture Motivates the World

 Text B Corporate Culture

UNIT 13 商务谈判

 Text A Learn the Basics of Business Negotiation

 Text B Tips to Successful Business Negotiation

UNIT 14 外汇

 Text A Foreign Exchange

 Text B Spot Transactions and Forward Transactions

UNIT 15 知识产权

 Text A Protect Your Intellectual Property Rights

 Text B China's IPR Regime

UNIT 16 商务合同

 Text A Essentials of Making a Business Contract: The Legal Ties That Bind

 Text B Is This a “Business” Contract？

GLOSSARY