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书名 外经贸英语信函写作(财经类21世纪高职高专规划教材)
分类 教育考试-大中专教材-成人教育
作者 吴思乐
出版社 机械工业出版社
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简介
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本书根据外贸业务的主要流程和内容划分为6个模块,每个模块开头都有一个教学目的和教学重难点部分,让学生了解在本单元商务环节中往来函电的基本要求和重难点。

本书体例看似简单,但直观、实用,重点突出,实操性很强,非常适宜高职高专教学。

本书主要针对高职高专商务英语和其他涉外经贸专业的学生,也可以作为其他层次涉外经贸专业的外经贸英语教材。同时,对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说,本书还可作为自学参考资料。

内容推荐

本书是21世纪高职高专规划教材。本书以商品进出口贸易程序为主线,主要介绍进出口双方在合同的洽谈和履行过程中进行的往来函电交流用语和相关知识。主要内容有信函写作基本知识、业务磋商的准备、业务磋商的主要环节、交易的达成、主要交易条款的磋商、合同履行过程中的争议及争议的解决等6个模块,具体包括了询盘、报盘、还盘、接受与确认、订单、寄送合同、支付、信用证、包装、运输、保险、申诉、索赔、理赔等进出口贸易各个环节。本书内容全面,介绍内容深入浅出,侧重应用性和实践性,既可作为高职高专对外经贸领域各专业学生的教材,也可供从事外经贸工作的人员阅读和使用。

目录

前言

Module One Basic Knowledge of Business Letter Writing

(信函写作基本知识)

 Section 1 Basic Requirements of Business Letter Writing(信函写作基本要求)

 Section 2 Basic Parts/Contents and Ways of Writing(基本内容和写法)

 Section 3 Layout and Style of Business Letters(书信格式)

 Section 4 Envelope Addressing(信封书写)

 Section 5 Training and Practice(操练与实践)

Module Two Preparations for Negotiation(业务磋商的准备)

 Section 1 Request for Establishment of Business Relations(要求建立业务关系)

1.1 Writing Skills

1.2 Useful Phrases and Expressions

1.3 Typical Sentences

1.4 Training and Practice

 Section 2 Credit Inquiry and Marketing Research(资信调查和市场调查)

2.1 Writing Skills

2.2 Useful Phrases and Expressions

2.3 Typical Sentences

2.4 Training and Practice

Module Three Procedures of Business Negotiation

(业务磋商的主要环节)

 Section 1 Inquiry(询盘)

1.1 Writing Skills

1.2 Useful Phrases and Expressions

1.3 Typical Sentences

1.4 Training and Practice

 Section 2 Offer(报盘)

2.1 Writing Skills

2.2 Useful Phrases and Expressions

2.3 Typical Sentences

2.4 Training and Practice

 Section 3 Counter—offer(还盘)

3.1 Writing Skills

3.2 Useful Phrases and Expressions

3.3 Typical Sentences

3.4 Training and Practice

Section 4 Acceptanee and Confirmation(接受与确认)

4.1 Writing Skills

4.2 Useful Phrases and Expressions

4.3 Typical Sentences

4.4 Training and Practice

Moduie Four Conclusion of Business(交易的达成)

 Section 1 Order(订单)

1.1 Writing Skills

1.2 Useful Phrases and Expressions

1.3 Typical Sentences

1.4 Training and Practice

 Section 2 Contract Sending(寄送合同)

2.1 Writing Skills

2.2 Useful Phrases and Expressions

2.3 Typical Sentences

2.4 Training and Practice

Module Five Negotiation of Trade Terms(交易条款的磋商)

 Section 1 Payment(支付)

1.1 Writing Skills

1.2 Useful Phrases and Expressions

1.3 Typical Sentences

1.4 Training and Practice

 Section 2 Letter of Credit(信用证)

2.1 Writing Skills

2.2 Useful Phrases and Expressions

2.3 Typical Sentences

2.4 Training and Practice

 Section 3 Packing(包装)

3.1 Writing Skills

3.2 Useful Phrases and Expressions

3.3 Typical Sentences

3.4 Training and Practice

 Section 4 Shipment(运输)

4.1 Writing Skills

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