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| 书名 | 实用商务英语教程(附光盘上工学结合教材高职高专十二五规划教材)/行业英语系列 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 陈梅 |
| 出版社 | 北京师范大学出版社 |
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| 简介 | 编辑推荐 陈梅主编的《实用商务英语教程》以其真实的商务活动为背景，借鉴其大量鲜活的案例，以职业为导向，以工作过程为主线来组织教材结构和内容，真正体现了高职商务英语教学的职业性、实践性、时代性和实用性。 本书12个单元，包括日常事务、商务沟通和进出口业务三个模块。下册12个单元，包括市场营销、商务谈判、商务休闲和商务环境等4个模块，每个模块包括若干个单元，既包括接待外商、电话联系、商务旅行、宴请等日常国际商务活动，也涵盖了建立业务联系、会展、谈判、签约、支付、装运等基本国际商务环节，同时讨论了公司形象、质量监控、营销战略、客户服务、电子商务、财务会计、外贸政策等与现代商务活动紧密相关的话题，基本上反映了当前国际商务的全貌，较好地满足高职高专商务英语教学的需求。每个单元围绕一个主题展开，分为听说、阅读和职业技能3个教学模块。 目录 MODULE 1 DAILY CONTACT Unit 1 Telephoning Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 2 Reception Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 3 Meeting Arrangement Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills MODULE 2 BUSINESS COMMUNICATION Unit 4 Internal Communication Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 5 External Communication Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills MODUI E 3 IMPORT AND EXPORT BUSINESS Unit 6 Establishing Business Relations Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skiils Unit 7 Inquiry and Offer Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 8 Payment Terms Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 9 Packing and Marking Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 10 Shipping and Insurance Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 11 Contract Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Unit 12 Claims and Arbitration Section I Listening and Speaking Section Ⅱ Reading Section Ⅲ Career Skills Listening Tapescripts References |
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