Whilst it's always fun to peek inside the real homes of real people, none of the interiors featured in this book have genuine "wow" factor, or even practical applications for your own home. There are a lot of design cliches involving the usual expensive suspects - Eames, The Rug Company, Bill Amberg - and most of the people and homes featured are the same ones that regularly appear in the likes of 'Living Etc' and 'Elle Deco'.
'New London Style' is entertaining to flick through, but sadly nothing more. If you look through it once in Waterstone's (sorry Amazon), that will be enough for you to get an idea of its design ethos.
NW1, NW3, NW6 Primrose Hill, Hampstead, Brondeshury + Queen's Park
Victoria Marriott + Craig Matson Architects/owners of Roundhouse Design
Matthew Williamson Fashion designer
Jo Berryman Fashion stylist
Harvey Bertram-Brown Art director
Gillian Anderson-Price Owner of Judith Michael & Daughter boutique
Martha Krempel Furniture designer
Bill Amberg + Susie Forbes Leather designer and magazine editor
SE1, SE5, SE22, SW3, SW6, SW7, SW9 Bermondsey, Camberwell, East Dulwich, Chelsea, Parson's Green, South Kensington + Brixton
Norman Ackroyd Artist
Peggy Prendeville Artist and interior designer
Erin O'Connor Fashion model
Rob + Josie da Bank Radio 1 DJ and organizers of Bestival
Tracey Boyd Fashion designer
Annabel Dearlove Parson's Green homeowner
Annabel Lewis Owner of V,V, Rouleaux haberdashery
Tobit Roche + Nancy Oaldey Artist and fashion PR director
E1, E9, EC1, EC2 Whitechapel, Hackney, Clerkenwell + Shoreditch
Les Trois Garcons Interior designers and restaurateurs
Langlands + Bell Artists
Lisa Whatmough Furniture designer
Daisy de Villeneuve Artist and illustrator
Emily Chalmers Interiors stylist
W1, W2, W8, W10, Wll Marylebone, Bayswater, Kensington, North Kensington + Notting Hill
Adam Hills + Maria Speake Owners of salvage firm Retrouvius
Jane Collins Owner of Sixty6 boutique
Simon Templeton Architect
Carole Conrad Patron of the arts
Justin Thornton + Them Bregazzi Fashion designers
Sam Robinson Owner of The Cross boutique
Carina Cooper Food writer
Nikki Tibbles Owner of Wild at Heart florists
