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书名 PACKAGE DESIGN(JPDA MEMBER'S WORK TODAY2008)
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作者 本社
出版社 株式会社六耀社
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This book contains the packages selected by mem bers desiring to publish their works.Package designers should be versatile as packages involve both 2-dimensional and 3-dimensional designs. Further, knowledge about printing techniques and packaging materials is also necessary. A more important thing I consider is that package designs are a part of the marketing strategies of the clients and the products for which we have design packages will sell well. Sales promotion is the demand from our clients, to which we must respond. As consumers develop their corporate images through packages, package designs play an essential role in corporate branding strategies.

This book is packed with the daily efforts of package designers.

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