英语是经济管理领域里各个专业的重要工具，网络时代的飞速发展，更强调了这一点。学习专业英语时，一定要告别公共英语学习的各种课本，专攻专业书籍。阅读专业书籍是学生到达自如英语境地之前，最后一个艰难台阶。

全书的课文选自美国著名大学商学院里通用的本科生及研究生的教材，包括微观经济学、宏观经济学、决策统计分析、管理信息系统、运营管理学、市场营销学、财务管理、组织行为学、财务会计、货币银行学、战略管理、国际经济学、国际市场营销学和国际商业学。

PART ONE MICROECONOMICS

  The Concept of Utility

  How Markets Function

PART TWO MACROECONOMICS

  Outlays and Components of Demand

  Maeroeeonomic Policy

PART THREE  STATISTICAL ANALYSIS FOR DECISION MAKING

  Why Sample

  Basic Concepts of Hypothesis Testing

PART FOUR  MANAGEMENT INFORMATION

        SYSTEM

  Hotel Computer Applications

  Word Processing

PART FIVE  OPERATIONS MANAGEMENT

  Order Processing

  Bring Design into the Business

PART SIX MARKETING

  Pulling and Pushing Marketing Strategies in a Market

  Oriented System

  The Many Faces of Personal Selling

PART SEVEN  MANAGERIAL FINANCE

  Motives for Using Debt

  Trade Credit

PART EIGHT  ORGANIZATIONAL BEHAVIOR

  What Is OBM?

  Areas of Application 

PART NINE FINANCIAL ACCOUNTING

  Elements of the Accounting Model

  Accounting Reports

PART TEN  MONEY AND BANKING

  Sources and Uses of Bank Funds

  Instruments of the Capital Market

PART ELEVEN STRATEGIC MANAGEMENT

  Company Goals : Survival, Growth, Profitability

  Strategic Considerations for Multinational Firms

PART TWELVE  INTERNATIONAL ECONOMICS

  Free Markets and Growth

  New-World Realities and Competitiveness

PART THIRTEEN  INTERNATIONAL MARKETING

  Advertising Abroad--Creative Challenges

  Evaluating Alternatives for International Operations

PART FOURTEEN  INTERNATIONAL BUSINESS

  The International Rules of Commercial Policy

  Foreign Direct Investment

APPENDIX A  READINGS IN ECONOMICS AND

  MANAGEMENT

  The Objectives of Firms in Economics

  The Maximizing Principle in Economics

  An Introduction to the Theory of Economic Growth

  Taxation in Western Economics

  Application of Probability Concepts in Decision Making

  The Learning Organization

  The Goal of Financial Management

  Global Advertising Regulations

  Financial Intermediation: Assets and Liabilities Management

 in a Profit-Seeking Environment

  Qualitative Characteristics of Accounting Information

  The Rise of China’s Joint Ventures in an Interdependent

 Global Economy

  History of the International Monetary System

  International Banking

  Trade Policy in Developing Countries

APPENDIX B WORDS, PHRASES, AND TYPICAL

        EXPRESSIONS

APPENDIX C SAMPLES OF GOOD SENTENCES

APPENDIX D BUSINESS LETTERS

APPENDIX E SAMPLES OF FOOTNOTES

APPENDIX F SAMPLES OF BIBLIOGRAPHIES

APPENDIX G RESUME

APPENDIX H MEMORANDUM

APPENDIX I TRANSLATION