本书是“会展英语系列教材”之第三册,旨在弥补目前高等院校会展系列教材中缺少针对性较强的英语文化和礼仪类教材而编写。
本书由8个单元构成,采用案例导入法编写,既阐述了会展业的礼仪概念和文化理论,也注重了中西方礼仪文化的介绍与对比,同时结合实际会展案例,系统地介绍了会展礼仪相关规范和具体技巧。本书为会展从业人员和会展专业的学生提供了较为系统的指导,对他们提高文化素养和职业素质具有一定的指导意义。
本书为前期出版的《会展英语》、《会展实务英语》的配套教材,专门针对英语文化和礼仪编写而成。
本书由8个单元构成,采用案例导入法编写,既阐述了会展业的礼仪概念和文化理论,也注重了中西方礼仪文化的介绍与对比,同时结合会展案例,系统地介绍了会展礼仪相关规范和具体技巧。
本书既可作为会展经济及相关专业大专院校的教材,也可供会展从业人员参考。
Unit 1 General Introduction
Part A What is Etiquette and Protocol?
Part B Etiquette and Protocol in Events and Exhibitions
Part C Think Rightly: Ethics and Etiquette
Target Practice
Unit 2 Professional Image for Event Staff
Part A The Basics of Professional Images
Part B The Images in Business
Part C Body Language
Part D Top Ten Body Language Tips
Target Practice
Unit 3 Daily Etiquette for Event Staff
Part A How to Introduce and Be Introduced
Part B Handshakes
Part C Business Cards
Part D Telephone Courtesy
Part E Appointment and Visiting
Target Practice
Unit 4 Pre-con Meeting Etiquette
Part A Invitation Etiquette
Part B Conference Room Layout and Seating Arrangement
Part C Formal Event Etiquette--Arrival and Seating
Target Practice
Unit 5 On-Site Etiquette
Part A Greeting Etiquette
Part B Trade Show Booth Etiquette Can Attract Attendees
Part C Speech Etiquette
Part D Etiquette of Audience and Listeners
Part E Negotiation Etiouette
Part F On-Site Event Orchestration
Target Practice
Unit 6 Post-Event Etiquette
Part A Gift-Giving Etiquette
Part B Business Entertainment
Part C Table Manners
Part D Tips for Gift-Giving
Target Practice
Unit 7 Etiquette in Event Countries
Part A Europe
Part B Africa
Part C The Middle East
Part D Asia and the Pacific
Part E America
Target Practice
Unit 8 Event Ethics, Etiquette and Essentials A~Z
Target Practice
References